As I was typing this article my daughter saw me typing, looked over my shoulder and seeing that I was typing this ezine she asked, "Can you really make money on internet?"

At first I almost responded with "Yes", but then I stopped typing and began to explain. First I told her that internet as a business medium is just like any other business except it is manifested in cyberspace instead of a brick and mortar building like Big K or Wal-Mart.

My products are virtual (downloadable) instead of sitting on a physical shelf or holding a physical space in store.

My products can be bought and existing on hard drive of any computer on planet as opposed to going to a geographical location and making purchase.

She listened and after a while she said, "That's cool Daddy but can you make any money?"

My answer to her and to you is yes. It is not an over night process but it can be done.

No matter what kind of business you own or manage, you are faced with selecting mediums or methods of advertising or promoting your business. It doesn’t matter if you are a retailer or a consultant working from a home based business. Every business markets themselves in some manner. Some businesses use traditional advertising mediums such as newspaper, and others use less obvious means such as word of mouth.

Knowing what how best to spend time, money and energy will help you grow your business quickly. In order to select most effective medium or method of promoting your business, you must evaluate your sales process. Here are 4 things to ask yourself about your unique sales process:

1.Do my customers seek out my product or service? In other words, do they know they need it?

2.How well is your company and product/service category known?

3.How easy is it for a prospect to buy and use your product/service?

4.Can prospect receive benefits immediately?