Yes, Muffin, There Is a DMCA (Digital Millenium Copyright Act)

by Joel Walsh

Branding vs. Direct Response in Small Business Marketing and Advertising

by Joel Walsh

Think your small business's advertising and marketing need to build your brand? Have you considered these important reasons why you should get some direct responses to pay bills before dedicating resources to branding?

Too often, small business advertising and marketing campaigns prioritize branding at expense of direct response--i.e., actually getting leads and/or sales right now. That is almost always a foolish and even dangerous proposition.