Advertising: Yellow Page Advertisers: Your Calls are Going to Decrease -Here's the Remedy

Yellow Page Advertisers: Your Calls are Going to Decrease -Here's the Remedy

Written by Dr. Lynella Grant

Response rates to Yellow Page advertising are declining

There's no getting around it, traditional Yellow Pages are in trouble. Fewer people use them every year. Even repparttar best- pulling ad in repparttar 100656 section isn't getting repparttar 100657 number of callers or sales it used to. At repparttar 100658 same time, repparttar 100659 monthly cost to maintain your same-size directory ad keeps going up.

Simply tinkering with ad size (or options like color) can't compensate for repparttar 100660 adverse developments. Declining usage impacts each directory category differently. Some (like contractors and lawyers) are declining more steeply than others. Emergency service providers (tow trucks, plumbers) are holding their own. While categories like cell phones and lawn furniture are growing rapidly, with increased consumer demand.

Advertising only in repparttar 100661 Yellow Pages is no longer a safe bet

- Over half of all customers go to repparttar 100662 Internet first to find product information and sources - even if they intend to spend their money locally - People increasingly trust repparttar 100663 Internet as a source of information about major purchases (and has overtaken repparttar 100664 newspaper for used car sales) - Internet Yellow Pages (IYP) are kept up to date (unlike print directories) and can be searched from anywhere - their usage is growing 25% a year - Local Search lets search engines (like Google) include small, local businesses in their search results (even without them having a website) - over 25% of all search queries request Local Search results - A large percentage of young adults or business buyers never consult repparttar 100665 Yellow Page directory at all - and they control an expanding chunk of dollars spent

Rethink repparttar 100666 role Yellow Page advertising plays for your enterprise

Take a serious look at how much you rely on repparttar 100667 Yellow Page directory to bring new business. Are most or all of your promotional dollars spent there? Do your expectations match repparttar 100668 number and kinds of customers your ad actually brings you?

Your strategy needs to consider all repparttar 100669 ways you attract new customers. Recognize changed customer preferences and buying habits for your specific type of operation. The issue isn't whether or not to advertise in repparttar 100670 Yellow Pages. If you've been there you should continue. But switch some of those dollars into marketing methods that connect with buyers who won't look for you there.

VoIP Communications Joins Escape International as Representative of Team Manager

Written by VoIP Communications

Recent News and Press Releases

The Latest Announcements and Press Releases For Immediate Release VoIP Communications Joins Escape International as Representative of Team Manager

Making calls and talk to me with Voice over Internet Protocol (VoIP) becomes repparttar newest communications provider Published: December 6, 2004, 9:45 PM PST By VoIP Communications Show “Talk To Me With VoIP” With Nate Perkins, http://www.nateperkinslive.com

Atlanta start-up VoIP Communications with Escape International and 8x8, Inc. (Nasdaq: EGHT), repparttar 100655 Packet8 Voice over Internet Protocol (VoIP) and videophone communications service provider, announced repparttar 100656 availability of its DTA Broadband Phone Adapter and DV 326 Broadband VideoPhone at VoIP Communications http://www.voippacket8.net with Escape International Company: http://www.escapeinternational.com/, whose broadband VideoPhone service with Freedom Unlimited U.S & Canada Video calling broadband software lets anyone become a small-scale Internet business provider, Virtual Office hosted PBX Services and a Home-based business, repparttar 100657 Founder, Chairman and CEO of VoIP Communications, Nate Perkins, says it's close to letting people create their own miniature phone networks as well as a small home business.

The Packet8 DTA adapter and VideoPhone will be featured at Voippacket8.net’s online store, a component of its web-based information portal designed to provide consumers with a comprehensive guide to understanding Internet telephony. The latest chapter in repparttar 100658 life of local entrepreneur Nate Perkins us VideoPhone, a Stockbridge outlet for repparttar 100659 new Voice over Internet Protocol picture phone. Perkins, with 24 years in military telecommunications, received a MASTER in Information Technology (IT) from University of Texas, Killeen, Texas, a disabled-combat retired Army colonel and Republican activist, has closed another Stockbridge business and his Art Outlet in Riverdale to concentrate on sales of repparttar 100660 Packet8 phones from Escape International. The phones allow subscribers to see each other as they speak. The number Voice over Internet Protocol (VoIP) households is expected to mushroom to 18 million by 2008 as service quality increases, already inexpensive rates continue to drop and more homes get broadband, which VoIP operators usually require.

Because repparttar 100661 9 Nov, ruling repparttar 100662 Federal Communications Commission has decided not to have repparttar 100663 states limited to regulate repparttar 100664 new technology, there’s a chance for small businessmen like me to compete with repparttar 100665 big companies, which will serve to keep repparttar 100666 prices down for Voice over Internet Protocol services. VoIP Communications’ unique VoIP Packet8 service, Packet8 VoIP Phone Adapter service introduced a few months ago, lets someone buy, install, maintain, operate and resell high-speed Internet service using Packet8 VideoPhone service, which are commonly used to with a high-speed internet connection (DSL, cable) or with a DSL or cable router and a Packet8 VideoPhone and Packet8 Phone Adapter dispense high-speed Internet inside millions of schools, homes, offices, hotels and motels, retail outlets, public areas airport ports, transportation hubs and states-wide Homeland Security Act. With repparttar 100667 Enhanced 911 (E911) broadband AMBER Alerts states emergency communications service plans. VoIP Communications, highly recommend that our company broadband VideoPhones (business or home phone) will offer and add greater, cheaper and faster Internet Phone Service with Voice over Internet Protocol that repparttar 100668 states receiving broadband AMBER Alert notifications via their VoIP phones just like e-mail and electronic text messages. VoIP Communications service would add an order of magnitude of functionality to security his offering. Initial deals for repparttar 100669 customers include (2) two month’s free service free activation and rebates on repparttar 100670 phones he will offer for about $250 during repparttar 100671 holidays. VideoPhone price starting at $19.95 to #34.95 plus $3.00 for repparttar 100672 E911 service if or when your states install repparttar 100673 E911 network. VoIP technology "We're moving fast" to start supporting Voice over Internet Protocol), a way of making phone calls over repparttar 100674 Internet, www.VoIPPACKET8.NET web site claims. This way, broadband Internet networks, also known as "VoIP communications," could serve as a kind of giant online pay telephone booth, repparttar 100675 resprestaive company says. Its soon-to-be potent mix of Wi-Fi, VoIP and open-source software that works on just about any Wi-Fi router "help (s) break repparttar 100676 monopoly of regulated data and voice communications," a company spokesman said. “He has hired 25 home-based sale people already, he added, and plans to hire up to 3,000 in repparttar 100677 Metro Atlanta and nationwide in repparttar 100678 next several weeks to come”. Perkins informed his staff, “that this is how we are going to put American back to work, people who have suffered from traditional companies layoffs and economic ups and downs”. While some entrepreneurs will probably use repparttar 100679 Packet8 phones to turn their homes into small-based business, VoIP Communication’s founders believe repparttar 100680 initial market will predominantly be businesses run out of homes, or small companies looking for any competitive advantage they can get.

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