Getting listed on Yahoo should be one of most important missions for any Internet marketer.
Yahoo is largest search engine. Actually, that's not true. Yahoo is not technically a search ENGINE. It is a human compiled directory of websites and does not have a spider bot going to sites and indexing them. But, for sake of this article when I say "search engines", I am referring to search engines and directories, like Yahoo.
Did you know that recent estimates show that Yahoo is currently capturing an amazing 40% of all search engine traffic online? Do you know what this means? That means that almost 1 out of every 2 people who do searches on Internet use Yahoo, everyone on Internet has done searches at one time or another.
Nothing in world should be clearer to anyone with a website after reading above figures -- you need your site listed on Yahoo. A.S.A.P.
If your site is not listed in YAHOO INDEX, you are losing lots of potential customers to competitors whot are listed with Yahoo. And with amount of visitors Yahoo can send you even with an average listing... this could amount to hundreds, maybe thousands of dollars of lost profits.
Note - being listed under "webpages" does not mean you are listed in Yahoo. It means you are listed with Google. Yahoo gets its "webpage" results from Google.
How to submit to Yahoo:
First you have to determine scope of your site. Is your site commercial or non-commercial? Commercial sites that want to be listed must use "Business Express" when submitting. This used to cost $199, however price has risen to $299 a year.
"Business Express" what is it? Good question and one that many people ask, well it's basically same as free submit except that with business express your site is guaranteed to be reviewed within a week's time. However please be aware that it does not guarantee that your site will be accepted and added to Yahoo index. If your site is rejected Yahoo will allow you to appeal for free within a certain time scale (usually 30 days) of being informed of your rejection. Also Yahoo staff usually tells you reason you have been rejected. Examine these reasons; fix any problems and resubmit after a week or so.
If your site is a non-commercial site, you will still be able to submit for free, but a review could take as long as 8 weeks or might never happen at all.
Before you submit, make sure your site is 100% ready. Under
construction pages need not apply to Yahoo because they are not going to get in. Your site should be aesthetically pleasing to reviewer. It should be quick loading and should have lots of content.
OK; let's get started. How does Yahoo return results? Search results on Yahoo are determined by words that appear within these four areas:
These sites are then sorted by relevance using an automated algorithm.
I will now go through these four different factors and how to optimize your submittal for each one. First up category selection: Many people don't realize this but when someone searches for a term(s) on Yahoo, it's algorithm searches through category name also. For example, visit www.yahoo.com and you will see results for a search on 'Internet Marketing'. You will see under each listing that these words are highlighted if they are in name of category, top listing has most occurrences of these words between its title, description, URL and words in category it's in.
You should remember this when submitting to your category, when trying to establish what category you are going to submit to you should do a search for one or two of your keywords and see what categories come up. But which of these categories do you submit to?