Yahoo Submission Guide

Written by James D. Brausch

Getting listed on Yahoo should be one ofrepparttar most important missions for any Internet marketer.

Yahoo isrepparttar 128154 largest search engine. Actually, that's not true. Yahoo is not technically a search ENGINE. It is a human compiled directory of websites and does not have a spider bot going to sites and indexing them. But, for repparttar 128155 sake of this article when I say "search engines", I am referring to search engines and directories, like Yahoo.

Did you know that recent estimates show that Yahoo is currently capturing an amazing 40% of all search engine traffic online? Do you know what this means? That means that almost 1 out of every 2 people who do searches onrepparttar 128156 Internet use Yahoo, everyone onrepparttar 128157 Internet has done searches at one time or another.

Nothing inrepparttar 128158 world should be clearer to anyone with a website after readingrepparttar 128159 above figures -- you need your site listed on Yahoo. A.S.A.P.


If your site is not listed inrepparttar 128160 YAHOO INDEX, you are losing lots of potential customers to competitors whot are listed with Yahoo. And withrepparttar 128161 amount of visitors Yahoo can send you even with an average listing... this could amount to hundreds, maybe thousands of dollars of lost profits.

Note - being listed under "webpages" does not mean you are listed in Yahoo. It means you are listed with Google. Yahoo gets its "webpage" results from Google.

How to submit to Yahoo:

First you have to determinerepparttar 128162 scope of your site. Is your site commercial or non-commercial? Commercial sites that want to be listed must use "Business Express" when submitting. This used to cost $199, howeverrepparttar 128163 price has risen to $299 a year.

"Business Express" what is it? Good question and one that many people ask, well it's basicallyrepparttar 128164 same as free submit except that with business express your site is guaranteed to be reviewed within a week's time. However please be aware that it does not guarantee that your site will be accepted and added torepparttar 128165 Yahoo index. If your site is rejected Yahoo will allow you to appeal for free within a certain time scale (usually 30 days) of being informed of your rejection. Also Yahoo staff usually tells yourepparttar 128166 reason you have been rejected. Examine these reasons; fix any problems and resubmit after a week or so.

If your site is a non-commercial site, you will still be able to submit for free, but a review could take as long as 8 weeks or might never happen at all.

Before you submit, make sure your site is 100% ready. Under

construction pages need not apply to Yahoo because they are not going to get in. Your site should be aesthetically pleasing torepparttar 128167 reviewer. It should be quick loading and should have lots of content.

OK; let's get started. How does Yahoo return results? Search results on Yahoo are determined by words that appear within these four areas:

1) Category

2) Title

3) Description

4) URL

These sites are then sorted by relevance using an automated algorithm.

I will now go through these four different factors and how to optimize your submittal for each one. First up category selection: Many people don't realize this but when someone searches for a term(s) on Yahoo, it's algorithm searches throughrepparttar 128168 category name also. For example, visit and you will seerepparttar 128169 results for a search on 'Internet Marketing'. You will see under each listing that these words are highlighted if they are inrepparttar 128170 name ofrepparttar 128171 category,repparttar 128172 top listing hasrepparttar 128173 most occurrences of these words between its title, description, URL and words inrepparttar 128174 category it's in.

You should remember this when submitting to your category, when trying to establish what category you are going to submit to you should do a search for one or two of your keywords and see what categories come up. But which of these categories do you submit to?

5 Pay Per Click Search EngineTips

Written by Richard Baker

Pay Per Click tips will help you target specific audiences, reaching over 85% of all Internet users in a cost effective and immediate way.

Overrepparttar last 3 years we have seen a growth inrepparttar 128153 Pay-Per-Click (PPC) Search Engine model. This was initially fashioned by Overture, but has quickly been followed by a whole host of Pay Per Clicks.

The concept is extremely simple. You bid on words that surfers who would be interested in your website's content would use to search on. For example, if your website was about may bid onrepparttar 128154 words "garden care" or "lawn care" etc. When someone searches onrepparttar 128155 words "garden care",repparttar 128156 search results are returned inrepparttar 128157 order ofrepparttar 128158 bids placed; so a website with a 60 cents bid would rank higher than one for 55 cents and so on.

Obviously, you will want to make sensible bids that your business can sustain. The best way to know what is affordable is to look at your website stats of visitors against your sales. If your profit last month was $1,000 and you had 400 unique visitors your profit per visitor (PPV) would be $2.50. If you had 20000 unique visitors your PPV would drop to $0.50. This is a rule of thumb as not all visitors are equal - some visitors are more qualified than others and visitors from PPC Search Engines are oftenrepparttar 128159 most qualified around. these Pay Per Click tips will help you.

PPC Search Engines arerepparttar 128160 best valuable advertising currently available. If you write a good website and expert title and descriptions with your listings, qualifying your visitors is a relatively direct task. How can you makerepparttar 128161 most of PPC search engines...great question and here are 10 excellent tips!

Bidding on low cost relevant words Brainstorm of all those great little words that are relevant. These are a great source of qualified traffic. With research and creativity you can come up with hundreds of low cost search phrases targeting your potential customers for just a few cents each. When it comes to Pay Per Click tips, this is arguably, one ofrepparttar 128162 most important to note.

Be Specific Forget bidding on broad-brush words like "e-commerce", "gifts" and "shoes" etc. Apart from being expensive they are unfocused...that means you will be paying for visitors who stay for a very short time before clicking away. If your website sells shoes be specific. Are they for men or women or even children? Do you specialize in leather shoes, maybe Italian Leather. Are you location specific, such as London or New York? Then tailor your bids accordingly.

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