Written by Harry Picket

The Internet has createdrepparttar most exciting new ways to obtain informationrepparttar 101197 world has ever seen.

Unfortunately, there are about a billion websites onrepparttar 101198 net. A web search can be a nightmare if you have to dig through tons of dirt to find flecks of gold. Some website creators even include "phony" keywords (that have nothing to do with their content) into their site so they'll appear on every search listing. It's a waste of time, effort and money.

How do you get past those "cheaters" and get people to your site when they need it? By using a "pay-per-click" [PPC] site, a search engine that goes straight forrepparttar 101199 gold.

"Pay-per-click" means you pay an advertising fee to be listed with them. You choose keywords or search phrases that describe your site contents. In return, when a customer searches with a PPC engine,repparttar 101200 PPC's advertisers are onrepparttar 101201 top ofrepparttar 101202 list.

Research has shown thatrepparttar 101203 top ten sites on a results list are clicked through 3 times more than all others combined. These arerepparttar 101204 people who actually wantrepparttar 101205 info, products and services you offer.

Suppose your traffic doesn't increase? You can adjust your keywords until you have something that works for you.

Want even better service? Some PPC sites call themselves "pay-per-performance" meaning they guarantee you'll get responses because you've paid a higher fee for a higher listing. The most popular keywords are auctioned off, andrepparttar 101206 high bidder may pay several dollars for each click through. But these arerepparttar 101207 keywords that are generatingrepparttar 101208 most results, so your advertising dollars are still well spent.

Scientific Advertising Will Help Turn Gambles Into Profits

Written by Gauher Chaudhry

Scientific Advertising Will Help Turn Gambles Into Profits Copyright 2000 Gauher Chaudhry, All Rights Reserved.

Advertising is one ofrepparttar key factors to running a successful business. Most people assume that advertising is a gamble. Either a certain method will work or it won't.

People do not realize that by testing your advertising campaigns, you can actually turn this gamble into a science!

When you learnrepparttar 101196 correct procedures to successful advertising, you will be able to controlrepparttar 101197 risks.

Testing isrepparttar 101198 key to success. I can hear allrepparttar 101199 moans and groans from you folks, "I don't have time to test" or "it is too hard and complicated."

By simply testing your advertisements, you could possible DOUBLE or TRIPLE your profits overnight! Do you have time to do that? Is that too hard and complicated for you?"

You need to track whererepparttar 101200 responses to your ads are coming from. If you take outrepparttar 101201 same ad in two different magazines and userepparttar 101202 same URL orrepparttar 101203 same email address, how will you be able to tell which ad producedrepparttar 101204 greater response?

The first magazine could have pulled 98% ofrepparttar 101205 response that you received, whilerepparttar 101206 second magazine may have only pulledrepparttar 101207 remaining 2%. How would you know this if you do not test?

When testing which places work best for your ads, you should use unique email addresses and URLS. You can write your URL like this:

It will still takerepparttar 101208 advertiser torepparttar 101209 main site, but when you check your server logs, you will be able to see how many hits "ad1" actually received.

Testing will help you decide how best to allocate your money. Learn which ad mediums work best for your product or service and then spend your money in those mediums.

There are numerous things that you should test in your ad. The first and most important thing to test in your ad isrepparttar 101210 headline. Your headline will almost single-handedly decide whetherrepparttar 101211 potential customer will continue to read your ad and ultimately purchase your product or service.

If you can test which headline worksrepparttar 101212 best, you will be able to get possibly thousands of more people to actually readrepparttar 101213 entire advertisement.

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