Unfortunately, there are about a billion websites on net. A web search can be a nightmare if you have to dig through tons of dirt to find flecks of gold. Some website creators even include "phony" keywords (that have nothing to do with their content) into their site so they'll appear on every search listing. It's a waste of time, effort and money.

How do you get past those "cheaters" and get people to your site when they need it? By using a "pay-per-click" [PPC] site, a search engine that goes straight for gold.

"Pay-per-click" means you pay an advertising fee to be listed with them. You choose keywords or search phrases that describe your site contents. In return, when a customer searches with a PPC engine, PPC's advertisers are on top of list.

Research has shown that top ten sites on a results list are clicked through 3 times more than all others combined. These are people who actually want info, products and services you offer.

Suppose your traffic doesn't increase? You can adjust your keywords until you have something that works for you.

Advertising is one of key factors to running a successful business. Most people assume that advertising is a gamble. Either a certain method will work or it won't.

People do not realize that by testing your advertising campaigns, you can actually turn this gamble into a science!

When you learn correct procedures to successful advertising, you will be able to control risks.

Testing is key to success. I can hear all moans and groans from you folks, "I don't have time to test" or "it is too hard and complicated."

By simply testing your advertisements, you could possible DOUBLE or TRIPLE your profits overnight! Do you have time to do that? Is that too hard and complicated for you?"

You need to track where responses to your ads are coming from. If you take out same ad in two different magazines and use same URL or same email address, how will you be able to tell which ad produced greater response?

The first magazine could have pulled 98% of response that you received, while second magazine may have only pulled remaining 2%. How would you know this if you do not test?

When testing which places work best for your ads, you should use unique email addresses and URLS. You can write your URL like this:

http://www.freecoolcash.com/?ad1

It will still take advertiser to main site, but when you check your server logs, you will be able to see how many hits "ad1" actually received.

Testing will help you decide how best to allocate your money. Learn which ad mediums work best for your product or service and then spend your money in those mediums.

There are numerous things that you should test in your ad. The first and most important thing to test in your ad is headline. Your headline will almost single-handedly decide whether potential customer will continue to read your ad and ultimately purchase your product or service.