© Oluwafisayo Akinlolu 2003

Word Count: 403 words

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YOU DON'T HAVE A MONEY PROBLEM. YOU HAVE AN IDEA/RELATIONAL PROBLEM.

If I ask you; Can you raise $10,000 in two to three hours and you answer NO or say YES half heartedly, please read on!

I see people, especially those in business run around for money and I keep wondering why do they do so.

I believe money is not real problem. The real problem is an idea versus a relational problem.

Ideas rule world. Men of ideas ultimately become rulers, leaders of world. The reason why your business is not moving forward is not because your product is not good enough. It is not because competition is too high. It is simply because you are starved of ideas.

If you think money is problem why your business isn't moving forward, I stand to tell you; when you have money, business will still go bankrupt because what you need is an idea not money.

In business, ideas rule. Every business has to constantly generate new ideas to get ahead of competitors.

Coca-cola is one of world's leading soft drink company. Do you know why?

Ideas are generated constantly. New marketing techniques, new products!

Giving away farm. Many catalogs will ask for a multitude of discounts and concessions before they even place one order. You give them a set price for your product. But they insist on a lower price. They expect you to pay freight. They want an "advertising allowance." They ask for a volume discount, a catalog allowance, and a photography fee. The requests for concessions go on and on. But beware of this game. If a catalog truly likes your product, they will usually pick it up without requiring a ton of concessions.

Being stung by mistakes. Review a catalog's rules and shipping requirements closely. Mislabeling your master cartons, shipping late, or failure to follow any of their vendor requirements could cost you. Penalties are typically enforced through deductions off invoices. A few deductions here, a few there, and you can kiss your profit goodbye.

Falling behind with orders. The only thing worst than having a product no one wants to buy, is having one that so many people want you can't keep up with deluge of orders. If you've never had insomnia, this scenario is guaranteed to cause it. When thinking about your production needs, think as optimistically as possible. Make sure you're capable of handling production if catalogs are successful with your item. And always have backup suppliers lined up -- just in case.