Written by Bob McElwain

While onrepparttar phone with a fellow a while back, he mentioned he wanted to start a business onrepparttar 129919 Web. When I asked what he planned to do, he had a couple of good answers. But he qualified all by saying his writing skills were not sufficient.

I hear this often. And it saddens me some way. This fellow had demonstrated strong verbal skills. And that he is bright, with solid values and attitudes in place. When I suggested he need only write as he was speaking to me, I don't think he bought it.

Another fellow recently maderepparttar 129920 same claim, and felt he would have to hire allrepparttar 129921 writing on his site. After a first glance at his email, one might be inclined to agree. But when I looked closer, there were only three formatting problems. No capitalization. No spaces between sentences. No returns atrepparttar 129922 end of a line, sorepparttar 129923 wrap made it look awful. But upon a closer look,repparttar 129924 only significant problem came fromrepparttar 129925 haste with which he wrote.

The Secret To Writing On The Web

KISS! That is, keep it super simple. You are not trying to winrepparttar 129926 Pulitzer Prize. You are simply trying to explain a point as to a friend or customer. The only difference is you are makingrepparttar 129927 point with written, rather than spoken, words.

About Those Rules

The rules which govern proper use of English were important when you were in school, trying to pass a course. Inrepparttar 129928 world ofrepparttar 129929 Web, many do not matter much.

Sure, your site needs to be sharp. Andrepparttar 129930 content must be well written. But what does "well written" mean?

I always hesitate to say anything about how to write, for I have forgotten most ofrepparttar 129931 rules. And I frequently break those I do remember.

Above, for example,repparttar 129932 sentence which begins with "And I .." is incorrect because it begins with a conjunction. But if I leave it out,repparttar 129933 single sentence will be 26 words in length. Too long for easy reading.

Besides, that's notrepparttar 129934 way I would make this point to a friend. What I might say is something like. "I don't like to say things about writing. There're too many rules I don't remember. And I break a lot of 'em."

How Would You Put It?

It doesn't matter how you choose to makerepparttar 129935 point. Just write as you would explain it to a friend or site visitor. So long as it is acceptable English andrepparttar 129936 reader understands your point, that isrepparttar 129937 end of it.

Hail To The Purest!

The above may bring comments. There are lots of people who expect English to be used correctly. They object when it is not. This point of view is valid. Andrepparttar 129938 need for well written content is overlooked or ignored on far too many websites. However, ...

Only Your Target Matters

To build a successful online business, all must be carefully directed at your perfect customer. Every word on every page must be directed specifically to your target.

If your target is serious students of psychology, your writing skills must be strong. Andrepparttar 129939 rules of English matter.

If your target is fly fisherman, there is a bit of a dilemma in that they likely coverrepparttar 129940 spectrum in terms of careers, social status, and so forth. Their definition of what writing level is sufficient will vary enormously.

You Can Write Ezine Articles If You Can Write Three Sentences

Written by Brian Moore

You say you can't write. You're afraid you don't haverepparttar savvy to put your thoughts into written words. I want to ease those fears by showing you a way to overcome that hurdle and start your writing career today.

Bear with me as I demonstrate a writing technique of two United States presidents. The content ofrepparttar 129916 excerpts that follow have absolutely nothing to do with what I'm trying to show you. Butrepparttar 129917 three paragraphs when looked at sentence by sentence do have one thing in common.

See if you can discoverrepparttar 129918 similarity of each example. Never mindrepparttar 129919 words and that they were written by highly educated, famous men. Look only atrepparttar 129920 structure of each paragraph.

"THE WORLD is very different now. For man holds in his mortal handsrepparttar 129921 power to abolish all forms of human poverty and all forms of human life. And yetrepparttar 129922 same revolutionary beliefs for which our forebears fought are still at issue aroundrepparttar 129923 globe--the belief thatrepparttar 129924 rights of man come not fromrepparttar 129925 generosity ofrepparttar 129926 state, but fromrepparttar 129927 hand of God."

John F. Kennedy Inaugural Address Friday, January 20, 1961

"THE MONEY changers have fled from their high seats inrepparttar 129928 temple of our civilization. We may now restore that temple torepparttar 129929 ancient truths. The measure ofrepparttar 129930 restoration lies inrepparttar 129931 extent to which we apply social values more noble than mere monetary profit."

Franklin D. Roosevelt First Inaugural Address Saturday, March 4, 1933

Okay, what inrepparttar 129932 world am I talking about? Here's how to find out. Open a word processing file and do this little exercise.

For each paragraph, type these headings:

"Topic Sentence" "1." "2."

Then copy and pasterepparttar 129933 first sentence of each passage afterrepparttar 129934 heading "Topic Sentence". Finally, placerepparttar 129935 second sentence after number 1 andrepparttar 129936 third sentence after number 2.

Can you see a simple pattern developing? Notice that each paragraph has only three sentences. The first isrepparttar 129937 topic sentence, orrepparttar 129938 main idea, andrepparttar 129939 next two are supporting sentences.

Now, get out a blank sheet of paper and write our three headings, leaving a little space between them. Then do this little exercise.

Write for your topic sentence, "I like to do these two things in my spare time." For number one write," First, I like to..." And for number two, write, "Second, I like to..."

Cont'd on page 2 ==> © 2005
Terms of Use