Written by Bob McElwain

CRM (Customer Relationship Management) is onrepparttar tip of a lot of tongues these days, of those hoping to break through into a new and better way of doing business. Butrepparttar 134822 real strength of this idea isn't new at all. In plain English it simply means putting your customers first. Many successful merchants have utilized this approach for years. They even know it's far better to refer a customer to a competitor who can provide what they need, than to seek to sell something in stock that isn't going to make it inrepparttar 134823 long run. This is not fancy theory. It works. Likelyrepparttar 134824 best hardware store in your neighborhood is run with customer support as a primary, interwoven throughout all aspects ofrepparttar 134825 business.

Who Will Run The Show? Systems Or People?

What is new about CRM asrepparttar 134826 term is being used today isrepparttar 134827 hope of implementing a technology on a website that emulatesrepparttar 134828 interactivity a visitor feels in an offline shop. I'm a bit skeptical aboutrepparttar 134829 outcome of current efforts. As a professional programmer for many years, I've seen first hand how seldom usability is considered in developing software. Anythingrepparttar 134830 theorist or techie types get a hold of tends to be system driven, as opposed to people directed.

To catch a glimpse of what I mean, think of a computer program you use often. Chances are there are some things it does not do inrepparttar 134831 way you want it done. For example, one of my programs uses a spell checker. But every time I start it up, it jumps intorepparttar 134832 middle ofrepparttar 134833 text window. This means I can't seerepparttar 134834 misspelled word orrepparttar 134835 context within which it is used. So I have to moverepparttar 134836 window. Every time I runrepparttar 134837 program.

This is nonsense, forrepparttar 134838 consensus is windows moved or adjusted should reopen as they were left. Or at least there should be an option to request this behavior. What do you suppose my chances are of getting a change in this program? Zip. And that's fact. We are all invited to accept what is offered on a take-it-or-leave-it basis.

Will CRM Work?

This is my concern with increased interest inrepparttar 134839 technological side of CRM. My hunch is much of it will be implemented with a similar attitude: We hope you like it because that's it, if you want to play in our sandbox.

Torepparttar 134840 extent technology is implemented in such fashion, it is doomed to fail. How many sites have you abandoned because you couldn't remember some password? Or even worse, how many sites have you encountered that won't let you set up a new one so you can get on with business? Nuts.

10 Profitable Reasons To Add A Discussion Board Or Chat Room To Your Web Site!

Written by Larry Dotson

1. You'll be able to communicate with your visitors. They'll begin to trust you and get to know you on a more personal level. People will purchase products quicker from somebody they already know and trust.

2. People will revisit your web site to participate on your discussion board or chat room. They will meet other people with similar interests and your web site will become a hang out were they can chat.

3. You can learn important information about your visitors by readingrepparttar conversations they have. They may chat about your web site or products. With this information you could learn to market your products more effectively.

4. You could answerrepparttar 134821 questions your visitors ask in your online communities. You'll become known as an expert by givingrepparttar 134822 answers to their questions. This will give you and your business more credibility.

5. You could teach a free online class using your chat room. This will give you an expert status and increase traffic to your web site by offeringrepparttar 134823 free class.

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