Written by Mary Anne Hahn

No doubt about it--having one's own ezine is an excellent promotional tool. Whether you sell goods or services, publishing an ezine is perhaps one ofrepparttar very best online ways to develop and maintain a potential, targeted customer base.

Should you have your own ezine? It depends on whether it would be worthrepparttar 124297 time and effort to you. A look atrepparttar 124298 following list of ezine publishing pros and cons should help you decide whether creating, building and maintaining an ezine of your own is right for you.


Marketing: Ezines provide you with an excellent way to find and targetrepparttar 124299 market(s) you are trying to reach with your products and services. Suppose, for example, that you write or sell cookbooks; a recipe or cooking tip ezine would surely attract a dedicated readership which, over time, begins to know, trust and like your information. These subscribers would also be most open to buying your books as well, or visitingrepparttar 124300 Web site where your books are sold.

This applies to pretty much any type of product or service you sell. Whether you are a Web site designer looking for freelance work, own an auction or shopping mall site, or sell your own handmade crafts, creating a newsletter that caters to your targeted readership will also provide you with a promotional outlet for your other works.

Relationships: Another way you can benefit from a dedicated ezine readership isrepparttar 124301 online relationships you build through it over time.

Among your readers you may end up finding people with whom you can set up reciprocal Web site links or potential clients for your services. Someone who regularly reads your newsletter may contact you out ofrepparttar 124302 blue with a joint venture idea that could turn out to be a real money-maker. Or perhaps you'll get ideas for new projects from a "Letter torepparttar 124303 Editor" (that's you!).

Your subscribers get to "know" you through your ezine--your reliability, your talent, and whatever aspects of your personality that you choose to reveal. And you never know what nice little surprises will arrive in your email box from loyal readers.

Additional Income: Although not in itself a get-rich-quick vehicle, having your own ezine can bring in some extra money in several ways: you can charge for classified advertising space in your newsletter, earn commissions through joining affiliate programs that offer products related to yours, and of course, make money fromrepparttar 124304 sales of your books or services themselves.

7 Ways To Fail At Ezine Publishing

Written by Jason Potash

Are you looking to build a successful ezine?

If you're destined to fail at ezine publishing, take note ofrepparttar following 7 points. How many of these mistakes are you making right now?

1. Don't collect names from your website(s)

Are you familiar with pop-ups? Some hate them, some love them, some feel that they are intrusive and annoying. Bottom line, they bring in subscribers. So why wouldn't you use them?

There are a number of resources for pop-up scripts online. Go to and type in "pop-up scripts". If you're a non-techie, here's a good affordable pop-up system that can be auto-configured for you in less than 8 minutes: AOL Click Here

2. Don't personally connect with your audience

There's nothing worse than a dull, boring, "plain jane" ezine. Readers want to knowrepparttar 124296 *real* you. If you have any hobbies or interests, tell your readers. If you're a big Chicago Cubs fan, let your readers know. But use your head and keep it in context.

3. Don't publish *fresh* content

Keep your content fresh. Don't userepparttar 124297 same old articles that have been kicking around online for 8 months. It's disappointing to your readers and they'll quickly lose interest (or worse, unsubscribe!).

4. Don't tell your readers what to do

If you don't tell your readers what to do, they'll do exactly that -- nothing!

Send your readers to a webpage. Recommend that they buy a product that you personally endorse. Suggest that they sign up for a free report. Ask them to pass along your ezine to their friends, associates, etc.

If you provide quality content and personally connect with your readers, they already trust you. When this happens, many of them will immediately act on your recommendations.

5. Don't personalize your email communications

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