Wrong Product? or Wrong Marketing? You Decide.Written by Christophor Strobel
Many new business owners feel overwhelmed about what product to sell. Once they finally choose a product they start to notice every Tom, Dick, and Harry trying to sell same exact product. Is market over saturated? Probably not considering hundreds of thousands of different people from all walks of life log on to internet for their first time everyday. Most of them never knew http://www.x10.com whole home surveillance camera ever existed anyway until they closed their browser window at end of a surfing session to find ever so popular affiliate pop behind window . X10 did not necessarily have a product everybody on planet needed but it did offer a huge piece of mind by having new camera owners house looked over and even recorded if they wanted to for $79.99The X10 marketing team didn’t stop at just a simple pop behind they used many creative techniques for selling these tiny cameras. The team developed contests every month that would let people enter for a chance to win a $500 gift certificate. All they had to do was submit an idea for how they use companies products related to theme of contest and then email friends and family telling them to vote. For example In December theme was “What’s best way to use X10 products for Christmas?” People who visited website would read all different ideas and vote on one they liked best and this determined what idea brought home $500 gift certificate. Many voters bought products just because they wanted to implement different ideas they were reading.
| | gomembers, Inc. Named to Software Magazine's 22nd Annual Software 500 for 8th consecutive yearWritten by gomembers, Inc.
gomembers (http://www.gomembers.com), one of leading providers of association management software and membership, meetings and event planning software solutions, today announced its inclusion on Software 500, Software Magazine's list of world's foremost software and services providers. The list is published as an online catalog on www.Softwaremag.com. gomembers was ranked 371, with software revenue of $13.8 million. "The software industry remains extremely dynamic, with 140 new companies appearing on 2004 Software 500 list. Overall results were mixed but total revenue for 500 was up 14% and total employment up 8%, says John P. Desmond, Editor of Software Magazine and Softwaremag.com. "Sectors strong this year include security, business process management and system integration services including outsourcing services. Site visitors will notice changes to Software 500 online this year that make it easier to navigate. Our aim is to help CIOs, senior IT managers and IT staff research their partner options and that is a valuable service." The Software 500 is a revenue-based ranking of world's largest software and services suppliers targeting enterprise IT organizations. The list includes both private and public companies; 30% of 2004 Software 500 companies are private. The Software 500 is a worldwide list in that any company may submit financial and product information via annual Software 500 survey, conducted 100% on Web. The ranking is based on total worldwide software and service revenue for 2003. This includes revenues from software licenses, maintenance and support, training and software-related services and consulting. Suppliers are not ranked on their total corporate revenue, since many have other lines of business, such as hardware. The financial information was gathered by a survey prepared by King Content Co. and posted at www.Softwaremag.com, as well as from public documents.
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