Writing it Right!


The most important sentence in any article isrepparttar first. If it doesn't inducerepparttar 129801 reader to proceed torepparttar 129802 second then your article just died.

Still with me? Good, let's look at powerful writing concepts:

Simplicity Lack of clutter Brevity Style.

These will ensure your articles live long enough for you to retire, collectingrepparttar 129803 pension they've earned.

Maximum Simplicity: ------------------ The secret of good writing is stripping every sentence to its cleanest components. Each word serving no function, drop it. Every long word that could be shorter, make it so. Frequentlyrepparttar 129804 higherrepparttar 129805 writer's education or rankrepparttar 129806 worse their addiction to unnecessary words. This affliction is not recent.

In 1942 a Presidential senior staffer wrote concerningrepparttar 129807 blackout required by war-time conditions:

Such preparations shall be made as will completely obscure all Federal buildings and non-Federal buildings occupied byrepparttar 129808 Federal government during an air raid for any period of time from visibility by reason of internal or external illumination.

Roosevelt suggested:

Tell them that in buildings where they keep working to put something acrossrepparttar 129809 windows.

Minimum Clutter: --------------- Fighting clutter is like fighting weeds -repparttar 129810 writer is always slightly behind. New varieties sprout overnight and by noon they're part of everyday speech. Nixon's aide John Dean said on television during Watergate, "at this point in time". By next morning this had replaced repparttar 129811 word "now" inrepparttar 129812 American language. By sunset it had spread acrossrepparttar 129813 English speaking globe faster than a Love-Bug virus!

Word meanings get twisted creating more clutter. It seems that today people always "address" things instead of actually dealing with them. "Experiencing" is another splendid example. Your dentist may ask if you're experiencing pain. What he'd say to a five year old is: Does it hurt? Any doubts which is most effective?

Brevity: ------- Mark Twain: Had I more time, I should have written less. Enough said!

Specific Style: -------------- Few of us realise how badly we write. First it's essential to strip sentences to bare bones, ensuring removal of all surplus baggage. Only then can we consider style - that with which we to seek to charm our readers.

Style is where we focus our words on distinct audiences. Hererepparttar 129814 sonnet andrepparttar 129815 recipe part company. Though going their separate ways, they must still sharerepparttar 129816 same powerful common ingredients.

Get excited: ----------- If there's no enthusiasm inrepparttar 129817 writer there'll be none inrepparttar 129818 reader! Allow your writing to get emotional - let your readers know you're keen. They may disagree strongly with your views but at least they'll read them. Boredom - and your writing has just committed suicide!

Online Booklet Results

Written by Paulette Ensign

Selling over 500,000 copies of an informational tips booklet, '110 Ideas for Organizing Your Business Life,' and earning a quarter of a million dollars inrepparttar process is not at all where I thought I would end up when I started writing a tips booklet in 1991. Putting it bluntly, I was broke. I was desperate. I was trying to userepparttar 129800 booklet as a marketing tool to breathe some new life -- any life -- into my speaking and consulting business. Not only did that happen, butrepparttar 129801 process spurred an entire new business alongrepparttar 129802 way. And I did it without spending a penny on advertising. Or PR people. And, '110 Ideas' is now in three languages, other booklet and guide formats, and an audio tape program.

August 1994 wasrepparttar 129803 magical turning point: I went online, signing up with CompuServe, solely forrepparttar 129804 purpose of marketing my business. Little did I know what doors I was opening. I was like a kid in a candy store, roaming aroundrepparttar 129805 forums, readingrepparttar 129806 postings, and chatting with people online. I saw opportunities to market everywhere I looked.

The third day online, I exchanged email with a man in Milan, Italy, who has a marketing company. I read his post in a forum. I asked who his client base was. When he said small business and vendors to small business, I told him I had something he might find useful. I asked his permission to send him a sample of my tips booklet. Eighteen months later, he wired me several thousand dollars for royalties onrepparttar 129807 first sale ofrepparttar 129808 Italian version of my booklet. We had struck a deal for him to translate, edit, produce, and market my booklet contents in Italy. The first sale was 105,000 copies to a magazine. To this day, we have communicated solely by email, fax, earth mail, and electronic funds transfer. I have no idea whatrepparttar 129809 Italian version says, although my former hairdresser said it's a great translation. What I do know is thatrepparttar 129810 deal was a good one.

I am currently talking with others to translate my publication into other languages,again from connections made online, connections I doubt would have happened any other way. Those connections happened by others seeing posts I placed, and by my responding to things I saw posted. Another language happened afterrepparttar 129811 Italian version. It is now also in Spanish...all from online contacts.

The results I've had come from my using a buffet of basic online formats:

Email * Submit articles and queries to online and hardcopy publications * Send promotional information to media and prospects * Answer questions from prospects and clients * Process orders directly

Seminars * In real time * Post in forums * Participate in others' seminars

Listservs and Discussion Boards * My own discussion board * Initiate postings * Responses

Web site * My own web site * Linked to others * Articles posted to other people's sites

Online newsletters * Write an article * Be written about

This happened muchrepparttar 129812 same way I networked offline. To get online seminar and conference bookings, I developed a presence and relationships withrepparttar 129813 decision makers of those areas. They are always looking for interesting programming for their audience. My story about writing and marketing booklets for cash has been an interesting one for audiences in several online forums.

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