Writing for People and Search Engines

Written by Jennifer Ryan

Writing forrepparttar search engines is much different than writing in any other medium. Search engines are finicky, but they love text, so you're talking thier language. When writing your web content, it's important to to keeprepparttar 151123 following three things in mind. 1. What You Wantrepparttar 151124 Reader to Do: While writing your content, keeprepparttar 151125 overall objective ofrepparttar 151126 page in view. Think about what you wantrepparttar 151127 reader to do. Do you want them to sign up for something? Click to another page? Buy something? Visit your store? Download an e-book? Whatever it is you want them to do, keep that in mind as you write. 2. Search Engine Optimization: Rememberrepparttar 151128 search engines as you write too. Usually it's better to do a quick draft without thinking ofrepparttar 151129 search engines first, then later, come back and optimizerepparttar 151130 writing ofrepparttar 151131 page. We will get intorepparttar 151132 details of how to make your web content friendly to search engines later. For now, just remember that it's one of those things you have to keep in mind as you write your web content. 3. How people userepparttar 151133 web. Know that people do not userepparttar 151134 web like we sometimes think they do. People are more likely to briefly scan your writing rather than to dig-in and read it. Keep your content should be relevant and informational and conversational. People don't want to read a book, they want to be informed. Give themrepparttar 151135 information they crave and they'll keep coming back for more. Now that you know what to keep in mind as you write your classic web content, we are going to discussrepparttar 151136 different elements of search engine optimization. The good thing about SEO is that your page will show up atrepparttar 151137 top of search engines so that people--lots of people--will actually be able to read what you've written. What a concept! The SEO Lowdown Keywords Keywords are what drives search engines optimization. Here's how it works: * People type words intorepparttar 151138 search boxes at Google. * Google goes through allrepparttar 151139 pages it already knows about...these pages are in its database because they've been crawled and indexed beforehand. * Google delivers webpages that matchrepparttar 151140 keywordsrepparttar 151141 searcher uses to find what they're looking for. When Google comes to your page,repparttar 151142 only way they know it's good forrepparttar 151143 search is by keywords--period. More About Keywords We've already established that you need keywords woven throughoutrepparttar 151144 content ofrepparttar 151145 page, right? You also need keywords in your title. Here's a few other things to know about keyword placement in your webpage. * Do not overdo it. Don't gross people out by sticking keywords everywhere. That's not good business. Be discreet when inserting keywords in your website content (hint, hint). * If you are optimizing for a certain keyphrase, you must keeprepparttar 151146 entire phrase in tact throughoutrepparttar 151147 page content forrepparttar 151148 keyword phrase to have any affect on SEO. * The keywords you should use should be carefully picked out and are always industry and subject specific. * Optimize for one to two keywords or phrases per page, withrepparttar 151149 exception ofrepparttar 151150 homepage. Your homepage contains everything butrepparttar 151151 kitchen sink, but that's another article. * Putting your keywords in bold gives your site a boost. Headers There are up to six levels of headers in an html document. Usually as a web content writer you won't be going beyondrepparttar 151152 third or fourth header. Headers are very important to search engines. They use them to decipher page relevancy for searches. When you include keywords about your subject your article's headers, you are scoring points withrepparttar 151153 search engine crawlers. Here is an example ofrepparttar 151154 different header tags.

Tips on Having a Great Brochure Design

Written by Mart Gil Abareta

Brochures are great marketing tools for businesses. Often times, businesses considerrepparttar creation of brochure designs on their own. Even though they donít actually haverepparttar 151042 exact idea on how to carry out this task, they takerepparttar 151043 risk because they only want to produce whatís actually on their minds. If this is also your case, you there is certainly nothing wrong with not gettingrepparttar 151044 help of professional graphic designers but you have to follow several tips on how to come up with an effectual brochure design.

First, you have to make sure thatrepparttar 151045 messages in your brochures must be brief and concise. Every paragraph must contain at most three sentences and its total space must not exceed 10 lines. Brochure designs also take on different text formatting rules and you have to be familiar with them. In addition,repparttar 151046 texts in your brochures must be readable enough from a distance of an armís length. Most often, a brochure simply generates leads or provides more information to potential clients.

Second,repparttar 151047 images on your brochure design are of equal importance torepparttar 151048 messages that a brochure contains. Same asrepparttar 151049 texts, they also communicate with your clients. More often, they grab and hold a readerís attention. This is how powerful visual presentations are. A brochure with high quality photos and graphics is expected to serve its functions well. Remember that pictures speak a thousand words.

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