Writing a press releaseWritten by Jakob Jelling
When dealing with "this-just-in" type information, it is important to understand how to write a head-turning press release. A press release must contain substantial information that you consider to be newsworthy and substantial. Relate news to audience. Spell out for them WHY it is newsworthy and why they should read on. First describe your news, and THEN tell who said it, etc. Remember that first ten words in your press release are attention-getters, thus should be effective. Use what journalists refer to as plain-style language, not fancy words or lots of adjectives. Stick to facts; avoid fluff. Provide plenty of contact information (the name, phone numbers, fax etc.) for person with most information about story to make it as easy as possible for media to do their job!When learning how to write a press release, there is a very simple formula that one can follow. The first line in upper left-hand corner should read FOR IMMEDIATE RELEASE, in all capital letters. Then skip a few lines and provide name of contact person and all contact information available. Even home phone number of contact person is necessary because journalists typically work late at night to meet deadlines. Your headline follows in bold letters, followed by dateline that includes city and date release is mailed.
| | Filing for a patentWritten by Jakob Jelling
How many times does this scenario happen: You have a great idea. You think you can make millions. You tell all your family and friends about it. The next thing you know, your great idea is being broadcasted on infomercials and some other guy is making millions off of your idea. In order to prevent this all-too-common situation, answer is to obtain a patent immediately for your brilliant brain child.A patent is right to an invention that prevents others from inventing, copying, importing or selling your idea. A patent can be obtained through United States Patent and Trademark Office (USPTO). The idea must be new and non-obvious in order to obtain patent. EFS stands for electronic filing system and is USPTO’s website for online patent application. The process is fairly simple and website walks you through each step of form. Some people choose to hire an attorney to help with paperwork involved in obtaining a patent, however website is easily navigable and understandable for most people. Most patents, with exception of plant patents, can be obtained here.
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