Writing a Press Release: The Media's Dirty Secret

Written by Ned Steele

There's a dirty little secret about press releases thatrepparttar media doesn't want you to know. The fact is, most of them travel directly fromrepparttar 144613 sender’s computer torepparttar 144614 reporter’s trash box. Or from out ofrepparttar 144615 envelope intorepparttar 144616 "round file."

That's part ofrepparttar 144617 reason reporters don't like to be asked "did you see my press release." They probably did, but they threw it inrepparttar 144618 trash so they don't remember yours specificially.

But you do still need press releases sometimes. (Like, when you have news.) So when you do, remember this.

You may already know that every press release has a headline – a short title – and a lead, or first paragraph. What you may not know is that virtually nothing else in your release matters!

Writing a Press Release: Inverted Pyramid Style

Written by Ned Steele

A term you'll hear in newsrooms, in editing meetings, in Journalism 101, but almost nowhere else, is "inverted pyramid."

The "inverted pyramid" style isrepparttar goal of every newspaper reporter, and, if you want free publicity, it should berepparttar 144612 goal of your press release as well.

What is an inverted pyramid? It isrepparttar 144613 structure ofrepparttar 144614 press release. It simply means that you should putrepparttar 144615 most important or enticing information inrepparttar 144616 first few sentences of your press release, and then unfoldrepparttar 144617 rest in descending order of importance.

For example, if you are announcing a new financial planning product or service, put that up front:

"A new financial planning service will help local families increase their retirement savings."

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