Writing a Press Release: Inverted Pyramid Style

Written by Ned Steele

A term you'll hear in newsrooms, in editing meetings, in Journalism 101, but almost nowhere else, is "inverted pyramid."

The "inverted pyramid" style isrepparttar goal of every newspaper reporter, and, if you want free publicity, it should berepparttar 144612 goal of your press release as well.

What is an inverted pyramid? It isrepparttar 144613 structure ofrepparttar 144614 press release. It simply means that you should putrepparttar 144615 most important or enticing information inrepparttar 144616 first few sentences of your press release, and then unfoldrepparttar 144617 rest in descending order of importance.

For example, if you are announcing a new financial planning product or service, put that up front:

"A new financial planning service will help local families increase their retirement savings."

Publicity: Show a Reporter You Care by Inviting Them to Fact-Check

Written by Ned Steele

Just like a financial planning client fears not having enough money for retirement, reporters fear getting their facts wrong in print.

Inaccuracy isn't tolerated in newspapers or magazines. Look atrepparttar outcry after Mitch Albom, bestselling author of Tuesdays with Morrie and The Five People You Meet in Heaven, mis-statedrepparttar 144611 location of an interview subject in an article. And this was in a sports column! Imaginerepparttar 144612 fallout if he'd made a crucial error onrepparttar 144613 business pages. It's no wonder reporters are fearful.

This provides an opportunity for you to stay in contact with a reporter after your interview, and maybe even steerrepparttar 144614 story inrepparttar 144615 direction that will maximize your publicity and marketing results.

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