Writing Your Body ContentWritten by Rob Wiley
It is said that search engines like to see a certain amount of words in body of your html page. That is true, if you don't have a certain amount of words in body, then that page will not be considered a viable page. And not just any words, making your content relevant to your site is key. In order to achieve right balance, apply some common sense and think it through. Sometimes it can be difficult to come up with content that might help describe a certain aspect of your business. Looking at other sites on internet is always a good place to browse for ideas. Keeping in mind that you are only browsing. You might look at ten different sites and pull ideas from each of them. Once you do this, you will find that your limits will be broaden when it comes to placing right kind of words on your web page. Here is a simple example of how a person might increase relevant content on a web page. Keep word relevant in mind. Let's say you have a flower shop and you sale flowers from your website. Your site is up and running and seems to be generating some traffic. The site contains a description of your business page, a services offered page, a store and an order form page. What do you think is most important section of this site? I would say store is. So let's see how we can increase content that is relevant for that page or section of your website.
| | The Testimonial TrickWritten by Terence Tan
One of most popular methods of traffic generation is link exchange. Not only can they generate fairly targeted traffic from other related web sites, number of quality links to your site is also a major factor determining your web site's ranking in major search engines like Google. The problem with link exchanges is that they require you to give a reciprocal link in exchange for linking to your site. This inevitably means that there will be a limit to number of links you can tastefully place on your site without compromising your layout, content, and credibility. Links to other sites also provide extra temptations for surfers to leave your site. Also, search engines place more importance on quality than number of sites linking to your web site. It is of course difficult for small web sites to convince large, successful web sites to exchange links with them. An incredibly simple, but little used so is to use testimonials to gain a link on large successful web sites, WITHOUT having to place a reciprocal link on our own site! No webmaster, no matter how successful, can resist an honest, glowing compliment to their creation. The trick is to write short, flattering testimonials for content, design, functions, products, services etc. of many web sites and send it to them as a sincere "feedback".
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