There's an internet marketing expert in States who went from zip to millionaire just by promoting a book on car secrets via a very wordy online sales letter. He is now recognised as perhaps world leading expert in internet marketing. His name is Corey Rudl.

The copy on our product pages is equally as long ... and it works, delivering us many thousands of dollars in product sales without any offline promotion.

"How to Create a Sales Explosion With Every Ad and Letter You Write" ... http://www.synergie.com.au/explosion.htm "Marketing Manager's Toolkit" - http://www.synergie.com.au/marketing-forms-product.htm "Tenders that Sell" - http://www.synergie.com.au endersthatsell.htm

The key is to get to point early ... you can have long copy on your website BUT (and I stress BUT) make sure beginning of your message gets to point quickly. That's where you can lose people. It's vitally important that you hook them quickly by offering strong "hit them in face" benefits.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~` The difference between writing direct mail and writing web copy ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

I will often start a letter by relating to main frustrations or problems that a reader faces. Sometimes I will spend two or three paragraphs getting what I call "nod factor" happening. (This is when they are nodding their head in agreement with what you have written).

With web copy, you simply can't start your sales letter with three paragraphs of copy setting scene.

Chop, then chop then chop again!

Even though I said writing long copy is definitely acceptable, what won't work is FLUFF. Remove all those fluffy, round-about ways of saying things and replace them with short, sharp and to point words. You can go into great length to describe something as long as it is ABSOLUTELY critical to sales message.

Here's a tip to help you write like a miser:

When writing online copy I avoid using a word processor. I actually go into my email program and write it in email message window. It's a mind-set thing. Makes sense doesn't it! We all write emails in a quick, friendly, to point way - much more economically than we do when writing snail mail. When you've written your draft THEN cut and paste it into your word processing program.

So, how do you make your words SELL online?

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~` Follow recipe ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~`

Remember, in other articles we talk about AIDCA formula. Make sure you follow it in your offline and your online copy.

A - Attention - grab their attention with a powerful headline that absolutely shouts out benefits of visiting site

I - Gain their interest by relating to their needs or frustrations

D - Create desire by spelling out benefits and painting a picture of how better off their lives will be by investing in your product or service.

Sometimes however, many writers fall into trap of becoming so involved in creative mechanics of writing process and tend to forget (at least temporarily) fact that this is also a business that needs to continuously generate money.

As hours, days and weeks needed to write that new book become all important and time consuming, other business matters tend to be placed on "do later" list or are simply neglected all together.

This means we need to s-t-r-e-t-c-h our thinking on a daily basis to ensure all aspects of our business endeavours are included into our daily routine. The successful entrepreneur knows that daily small actions build into a pattern of accomplishment over days, weeks, months and years throughout lifetime of a business and so commit themselves to building on specific actions every single day...

I have found that most profitable time any business entrepreneur can spend is to set aside a specific time each day specifically for purpose of focusing on generating ideas to grow your business potential and profits.

The best time to do this is during what is called "the golden hour" The golden hour is first hour upon waking each morning. Thinking positively and creatively at this time of day then sets tone for your entire day.

Many successful business people I have spoken to over years also tend to share a common trait... one of first questions that springs to mind somewhere at beginning of each day tends to be "how can I make money today" or self-talk to that effect. This can be a conscious thought or an unconscious thought that is always present in nature.

I have also found that simply asking yourself question "what can I do today that has potential to earn $100" works extremely well at keeping my mind focused on business aspect of daily affairs. These $100 ideas have repaid themselves many times over in terms of business growth.

For next 21 days (it takes 21 days to get into any new habit) spend time to simply focus on growing your business through generation and implementation of your $100 ideas.