Writing Web Copy That SELLS - How It Compares With Offline Copy

Written by Kris Mills

Whoever said "long copy" doesn't work onrepparttar web obviously doesn't know how to sell online. In fact, online marketers are making an absolute fortune with web pages spanning 1200 or more words used to sell their software and manual products.

There's an internet marketing expert inrepparttar 129497 States who went from zip to millionaire just by promoting a book on car secrets via a very wordy online sales letter. He is now recognised as perhapsrepparttar 129498 world leading expert in internet marketing. His name is Corey Rudl.

The copy on our product pages is equally as long ... and it works, delivering us many thousands of dollars in product sales without any offline promotion.

"How to Create a Sales Explosion With Every Ad and Letter You Write" ... http://www.synergie.com.au/explosion.htm "Marketing Manager's Toolkit" - http://www.synergie.com.au/marketing-forms-product.htm "Tenders that Sell" - http://www.synergie.com.au endersthatsell.htm

The key is to get torepparttar 129499 point early ... you can have long copy on your website BUT (and I stress BUT) make surerepparttar 129500 beginning of your message gets torepparttar 129501 point quickly. That's where you can lose people. It's vitally important that you hook them quickly by offering strong "hit them inrepparttar 129502 face" benefits.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~` The difference between writing direct mail and writing web copy ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

I will often start a letter by relating torepparttar 129503 main frustrations or problems that a reader faces. Sometimes I will spend two or three paragraphs getting what I callrepparttar 129504 "nod factor" happening. (This is when they are nodding their head in agreement with what you have written).

With web copy, you simply can't start your sales letter with three paragraphs of copy settingrepparttar 129505 scene.

Chop, then chop then chop again!

Even though I said writing long copy is definitely acceptable, what won't work is FLUFF. Remove all those fluffy, round-about ways of saying things and replace them with short, sharp and torepparttar 129506 point words. You can go into great length to describe something as long as it is ABSOLUTELY critical torepparttar 129507 sales message.

Here's a tip to help you write like a miser:

When writing online copy I avoid using a word processor. I actually go into my email program and write it inrepparttar 129508 email message window. It's a mind-set thing. Makes sense doesn't it! We all write emails in a quick, friendly, torepparttar 129509 point way - much more economically than we do when writing snail mail. When you've written your draft THEN cut and paste it into your word processing program.

So, how do you make your words SELL online?

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~` Followrepparttar 129510 recipe ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~`

Remember, in other articles we talk aboutrepparttar 129511 AIDCA formula. Make sure you follow it in your offline and your online copy.

A - Attention - grab their attention with a powerful headline that absolutely shouts outrepparttar 129512 benefits of visitingrepparttar 129513 site

I - Gain their interest by relating to their needs or frustrations

D - Create desire by spelling outrepparttar 129514 benefits and painting a picture of how better off their lives will be by investing in your product or service.

C - Gain their conviction. Convince them that they must purchase your product. Summarise your benefits in a powerful way. Include a powerful offer that convinces them to purchase now. Implement risk reversal techniques such as a FREE trial or a money back guarantee.

The idea way to grow your writing business

Written by Jill Black

As a writer (or any business) in order to generate good financial returns for your efforts you will need to place a great deal of emphasis on product creation andrepparttar marketing aspects of your business to turn "what might be" into "what will be" and becomerepparttar 129495 success you hopw to be.

Sometimes however, many writers fall intorepparttar 129496 trap of becoming so involved inrepparttar 129497 creative mechanics ofrepparttar 129498 writing process and tend to forget (at least temporarily)repparttar 129499 fact that this is also a business that needs to continuously generate money.

Asrepparttar 129500 hours, days and weeks needed to write that new book become all important and time consuming, other business matters tend to be placed onrepparttar 129501 "do later" list or are simply neglected all together.

This means we need to s-t-r-e-t-c-h our thinking on a daily basis to ensure all aspects of our business endeavours are included into our daily routine. The successful entrepreneur knows that daily small actions build into a pattern of accomplishment over repparttar 129502 days, weeks, months and years throughoutrepparttar 129503 lifetime of a business and so commit themselves to building on specific actions every single day...

I have found thatrepparttar 129504 most profitable time any business entrepreneur can spend is to set aside a specific time each day specifically forrepparttar 129505 purpose of focusing on generating ideas to grow your business potential and profits.

The best time to do this is during what is called "the golden hour" The golden hour isrepparttar 129506 first hour upon waking each morning. Thinking positively and creatively at this time ofrepparttar 129507 day then setsrepparttar 129508 tone for your entire day.

Many successful business people I have spoken to over repparttar 129509 years also tend to share a common trait... one of repparttar 129510 first questions that springs to mind somewhere at repparttar 129511 beginning of each day tends to be "how can I make money today" or self-talk to that effect. This can be a conscious thought or an unconscious thought that is always present inrepparttar 129512 nature.

I have also found that simply asking yourselfrepparttar 129513 question "what can I do today that hasrepparttar 129514 potential to earn $100" works extremely well at keeping my mind focused onrepparttar 129515 business aspect of daily affairs. These $100 ideas have repaid themselves many times over in terms of business growth.

Forrepparttar 129516 next 21 days (it takes 21 days to get into any new habit) spend time to simply focus on growing your business throughrepparttar 129517 generation and implementation of your $100 ideas.

As this daily routine becomes an automatic part of your daily life, your thinking becomes activated towards being aware ofrepparttar 129518 many money making opportunities that exist forrepparttar 129519 development of your business. Over a period of time these ideas will compound asrepparttar 129520 results of your efforts will lead to success as a writer AND entrepreneur.

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