As a home business owner, this "information revolution" as I like to call it, is only to your benefit. After all, you are in business of trying to give people what they want time and again. So, give them information they crave.

Now, e-books are a wonderful way to , but in spirit of Infopreneur, short high content reports which I like to call info-reports are perhaps even better. If formulated carefully, they can even be put to use to literally explode size of an opt-in list of subscribers. To proceed you simply develop several high content short reports, targeted at a specific market which you would like to add to your subscriber base, and give it away free just for subscribing to your newsletter. With content, and word "free", many people will flock to subscribe. Best of all this is a win-win situation: You pick up valuable subscribers to interact with on a weekly basis, and your subscribers receive valuable information from you.

So, how is it done you ask?

Report Ideas

Almost any idea you have can be made into a short report. However, not every idea is in demand.

Try this out.

Sit down with pen and paper in a quite location. Yes, you read correctly. I said pen and paper. It is easier from a work perspective to sit in front of your monitor, but past experience has taught me that creative side of my brain works better with pen and paper. Of course it is up to what ever works for you.

Now, write down a short list of topics that you are semi-familiar with. I say "semi" because you can always perform a bit of research to learn more. These topics can be on anything: gardening, cooking, computer programming, specific hobbies, construction, research, medicine, etc.

After you have made your list, weed out topics that are not associated with your business. For instance, if your business is computer programming, you probably don't want to focus on creating a short report on gardening. The reasoning here is to target your market. Gardening info is not targeted to computer programming market.

Federal Law now makes it a felony to engage in email marketing activities that we have all known are simply unethical, making attention to detail in your spam policy highly important. The new law is rather controversial and poses many problems believed to actually increase spam. However, clearly defining your intentions and willingness to fight against spammers, as well as promising never to spam anyone builds trust and credibility. What's even better is that it lends support and legitimacy to email marketing in fight against new laws.

So, what guidelines should be followed? Although this seems upfront like a no-brainer, it is specific wording that can be tricky.

(1) Stay away from what I call "lawyer talk". What's point if a potential subscriber has to go to library to figure out what you promise to do. Tell them your intentions in simple sentences. There is no need to use fancy wording.

(2) Explicitly state that you strictly prohibit spam. You must spell out your stance for your subscribers. There is no room for interpretation here.

(3) Promise to them that you will never spam. Seems silly to say this but remember point here: credibility, trust, and protection.