Writing Short Info Reports

Written by Dan J. Fry

People want information, they want it quick, frequently in short form, and straight torepparttar point. Its no wonder that they go straight for a computer connected torepparttar 116856 internet to find anything from how to grow tomatoes to choosing a web host.

As a home business owner, this "information revolution" as I like to call it, is only to your benefit. After all, you are inrepparttar 116857 business of trying to give people what they want time and again. So, give themrepparttar 116858 information they crave.

Now, e-books are a wonderful way to , but inrepparttar 116859 spirit ofrepparttar 116860 Infopreneur, short high content reports which I like to call info-reports are perhaps even better. If formulated carefully, they can even be put to use to literally exploderepparttar 116861 size of an opt-in list of subscribers. To proceed you simply develop several high content short reports, targeted at a specific market which you would like to add to your subscriber base, and give it away free just for subscribing to your newsletter. With content, andrepparttar 116862 word "free", many people will flock to subscribe. Best of all this is a win-win situation: You pick up valuable subscribers to interact with on a weekly basis, and your subscribers receive valuable information from you.

So, how is it done you ask?

Report Ideas

Almost any idea you have can be made into a short report. However, not every idea is in demand.

Try this out.

Sit down with pen and paper in a quite location. Yes, you read correctly. I said pen and paper. It is easier from a work perspective to sit in front of your monitor, but past experience has taught me thatrepparttar 116863 creative side of my brain works better with pen and paper. Of course it is up to what ever works for you.

Now, write down a short list of topics that you are semi-familiar with. I say "semi" because you can always perform a bit of research to learn more. These topics can be on anything: gardening, cooking, computer programming, specific hobbies, construction, research, medicine, etc.

After you have made your list, weed outrepparttar 116864 topics that are not associated with your business. For instance, if your business is computer programming, you probably don't want to focus on creating a short report on gardening. The reasoning here is to target your market. Gardening info is not targeted torepparttar 116865 computer programming market.

Now pick one or two topics, open a word processor, or even your notebook, and start writing every little bit of information you know onrepparttar 116866 subject.

Key Elements And Importance Of A Well Defined Privacy Policy

Written by Dan J. Fry

Way back inrepparttar early 1990's, before spam was even an issue,repparttar 116855 degree of subscriber privacy was not a question. Withrepparttar 116856 new CAN-SPAM law seriously threatening email marketing it is crucial now more than ever to make subscribers, both new and old, well aware of your dedication as a publisher to abide by their wishes.

Federal Law now makes it a felony to engage in email marketing activities that we have all known are simply unethical, making attention to detail in your spam policy highly important. The new law is rather controversial and poses many problems believed to actually increase spam. However, clearly defining your intentions and willingness to fight against spammers, as well as promising never to spam anyone builds trust and credibility. What's even better is that it lends support and legitimacy to email marketing inrepparttar 116857 fight againstrepparttar 116858 new laws.

So, what guidelines should be followed? Although this seems upfront like a no-brainer, it isrepparttar 116859 specific wording that can be tricky.

(1) Stay away from what I call "lawyer talk". What'srepparttar 116860 point if a potential subscriber has to go torepparttar 116861 library to figure out what you promise to do. Tell them your intentions in simple sentences. There is no need to use fancy wording.

(2) Explicitly state that you strictly prohibit spam. You must spell out your stance for your subscribers. There is no room for interpretation here.

(3) Promise to them that you will never spam. Seems silly to say this but rememberrepparttar 116862 point here: credibility, trust, and protection.

(4) Staterepparttar 116863 details regarding your publication as to how many mailings they should expect. Keep in mindrepparttar 116864 average person's memory span. Subscribers don't really like surprise mailings.

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