Repetition will increase your sales. Repetition will increase your sales. Repetition will increase your sales.
Have I made my point? Probably. You certainly know what this article is about, donít you. Now let me tell you a little story:
Once upon a time there was a beautiful girl named Trixy. Trixy was most beautiful girl in kingdom. She was so beautiful that Prince John fell madly in love with her beautiful face. But Trixy, who was incredibly beautiful, thought she was too beautiful even for Prince John. So Trixy decided to join a rock band and be a backup dancer. The End.
Without looking back at story, can you recall what princeís name was? Maybe you can and maybe you canít. But, without looking back at story, can you tell me what was so special about Trixy? You most definitely can. And why can you remember what was so special about Trixy? Because I repeated it about six times!
This same principle can be applied to your marketing to help people remember your message. I often see commercials on television that impress me as clever and visually engaging, but ask me thirty seconds later and I wonít remember name of product being advertised. I donít have a faulty memory. I just need things to be pounded into my head sometimes.
Your advertising should definitely not use as much repetition as my story did. However, you do need to figure out what is most important thing to communicate to your potential customers hammer that point home. If you are having a sale, you need to emphasize that you are having a sale. If you are advertising to get your name out, you should repeat your name and address at least twice.