Writing Sales Letters That Work!

Written by Merle


If you do any kind of direct mail, sooner or later you're going to have to write a sales letter. The point of a sales letter is to get people to read it and not toss it inrepparttar trash. You need to get their attention fast and get them to act. Your product has to sound appealing and your copy needs to be written to "sell".

Your sales letter needs to stressrepparttar 127424 benefits of your product. If you don't know what they are, spend some time writing them down. People generally act on their emotions, so your copy needs to play on emotions hard enough to force them to act. Start your letter with your product's strongest benefit.

There are no hard and fast rules onrepparttar 127425 length of a sales letter. It can be 2, 4, 6, or more pages. Just make sure that every word you include is necessary; don't be wordy just to increaserepparttar 127426 letter's length.

After you presentrepparttar 127427 benefits, you need to ask forrepparttar 127428 order. You'd be amazed atrepparttar 127429 number of writers who skip this simple step. Tellrepparttar 127430 potential client what to do -- i.e., "call now" or "mailrepparttar 127431 card." Give people directions and a good reason to act immediately. Phrases like "limited time offer," "special price," and "limited number available" can entice your buyers to act quickly.

Another tip that will help motivate potential clients is to offer them a free bonus. No matter what you sell, try to come up with a "free bonus" you can tack onto every order. People love getting something for nothing. Offering bonuses works, but make surerepparttar 127432 bonus item is worthy. Don't offer something that has no value. Try adding a free bonus item along with your next sales pitch and watch your sales increase.

Use Repetition to Increase Your Sales

Written by Lisa Lake


Repetition will increase your sales. Repetition will increase your sales. Repetition will increase your sales.

Have I made my point? Probably. You certainly know what this article is about, donít you. Now let me tell you a little story:

Once upon a time there was a beautiful girl named Trixy. Trixy wasrepparttar most beautiful girl inrepparttar 127423 kingdom. She was so beautiful that Prince John fell madly in love with her beautiful face. But Trixy, who was incredibly beautiful, thought she was too beautiful even for Prince John. So Trixy decided to join a rock band and be a backup dancer. The End.

Without looking back atrepparttar 127424 story, can you recall whatrepparttar 127425 princeís name was? Maybe you can and maybe you canít. But, without looking back atrepparttar 127426 story, can you tell me what was so special about Trixy? You most definitely can. And why can you remember what was so special about Trixy? Because I repeated it about six times!

This same principle can be applied to your marketing to help people remember your message. I often see commercials on television that impress me as clever and visually engaging, but ask me thirty seconds later and I wonít rememberrepparttar 127427 name ofrepparttar 127428 product being advertised. I donít have a faulty memory. I just need things to be pounded into my head sometimes.

Your advertising should definitely not use as much repetition as my story did. However, you do need to figure out what isrepparttar 127429 most important thing to communicate to your potential customers hammer that point home. If you are having a sale, you need to emphasize that you are having a sale. If you are advertising to get your name out, you should repeat your name and address at least twice.

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