Writing SEO Copy – 8 Steps to Success

Written by Glenn Murray

We all know thatrepparttar lion’s share of web traffic comes throughrepparttar 127943 search engines. We also know that keywords and links to your site arerepparttar 127944 two things that affect your ranking inrepparttar 127945 search engines. Your keywords tellrepparttar 127946 search engines what you do, andrepparttar 127947 inbound links tell them how important you are. This combination is what determines your relevance. And relevance is whatrepparttar 127948 search engines are after.

There’s a lot of information around about how to incorporate keyword phrases into your HTML meta tags. But that’s only halfrepparttar 127949 battle. You need to think of these tags as street-signs. That’s howrepparttar 127950 search engines view them. They look at your tags and then at your copy. Ifrepparttar 127951 keywords you use in your tags aren’t used in your copy, your site won’t be indexed for those keywords.

Butrepparttar 127952 search engines don’t stop there. They also consider how oftenrepparttar 127953 keyword phrase is used onrepparttar 127954 page.

To put it simply, if you don’t pepper your site with your primary keywords, you won’t appear inrepparttar 127955 search results when a potential customer searches for those keywords.

But how do you write keyword-rich copy without compromising readability?

Readability is all-important to visitors. And after all, it’srepparttar 127956 visitors that buy your product or service, not search engines.

By following these 8 simple guidelines, you’ll be able to overhaulrepparttar 127957 copy on your website ensuring it’s agreeable to both search engines and visitors.

1) Categorise your pages Before writing, think aboutrepparttar 127958 structure of your site. If you haven’t built your site yet, try to create your pages around key offerings or benefits. For example, divide your Second Hand Computers site into separate pages for Macs, and PCs, and then segment again into Notebooks, Desktops, etc. This way, you’ll be able to incorporate very specific keyword phrases into your copy, thereby capturing a very targeted market. If you’re working on an existing site, print out each page and label it with its key point, offering, or benefit.

2) Find out what keywords your customers are searching for Go to www.wordtracker.com and subscribe for a day (this will only cost you about AUD$10). Type inrepparttar 127959 key points, offerings, and benefits you identified for each page, and spend some time analysing what words customers use when they’re searching for these things. These arerepparttar 127960 words you’ll want to use to describe your product or service. (Make sure you read WordTracker’s explanation of their results.)

3) Use phrases, not single words Although this advice isn’t specific torepparttar 127961 web copy, it’s so important that it’s worth repeating here. Why? Well firstly, there’s too much competition for single keywords. If you’re in computer sales, don’t choose “computers” as your primary keyword. Go to Google and search for “computers” and you’ll see why… Secondly, research shows that customers are becoming more search-savvy – they’re searching for more and more specific strings. They’re learning that by being more specific, they find what they’re looking for much faster. Ask yourself what’s unique about your business? Perhaps you sell cheap second hand computers? Then why not use “cheap second hand computers” as your primary keyword phrase. This way, you’ll not only stand a chance inrepparttar 127962 rankings, you’ll also display in much more targeted searches. In other words, a higher percentage of your site’s visitors will be people after cheap second hand computers. (WordTracker’s results will help you chooserepparttar 127963 most appropriate phrases.)

General SEO guide

Written by Neo

SEO Optimization techniques

Below are some techniques/guidelines that help in your page to become Search engine optimized.

The ‘crawlers' or ‘spiders' that a search engine send to your site are not able to view allrepparttar eye-candy and other nitty-gritty graphics on your site but can only obtainrepparttar 127942 textual information. In fact there are certain things they can see likerepparttar 127943 Meta tagswhich we normal users are unable to see.

Meta tags

Generally there are two kinds of Meta tags I use.

•< meta name="keywords" content=" " > •< meta NAME="Description" content="" >

Inrepparttar 127944 first one I enter ‘keywords', which are describing words for my site. They are not exactly adjective's like in

•A orange car

In this instance orange isrepparttar 127945 adjective but not exactly a suitable keyword forrepparttar 127946 page. While car seems more appropriate as it gives a description torepparttar 127947 contents ofrepparttar 127948 page, i.e. a page which has information about an orange car

Now althoughrepparttar 127949 keyword ‘car' is used onrepparttar 127950 page, you must have gone into details aboutrepparttar 127951 bonnet, spoiler, leather seats, power steering, fuel efficiency, alloy wheels, horse power and other things ofrepparttar 127952 car, yes?

The other information you had provided can also be used as keywords but its better if you only use a keyword that has been mentioned on your site.

Using meta tags creatively and efficiently can help a lot in your site occupying a ‘good' spot in SERP's (Search Engine Results Pages).

Unlike other people I don't believe in occupying a #1 spot on Google or any other search engine as I know thatrepparttar 127953 change of its algorithm can get be down any time. Rather I would like to considered relevant for a variety of other keywords other than just my ‘core' keyword.

The Title Tag

•< title > < itle >

Cont'd on page 2 ==>
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