Writing Press Releases That Get Noticed

Written by Brian Moore

Amongrepparttar various foolproof methods used to boost traffic to your site (ezine advertising, and search engine submitting, to name a couple) one method seems to be forgotten about by many new Internet marketers. That method is writing press releases.

Press releases are a way to get your business exposed to more and more would be customers. They are written as a news article and submitted to editors who would then print them or follow up with you for a story.

An example of a successful press release can be found at http://www.allprobizops.com/successrelease.html. Take a moment to read through that article and then take a closer look.

You'll find that this press release, just like any good news article, answers some basic questions forrepparttar 129685 reader. Not only that, there is a specific formula involved in constructingrepparttar 129686 piece.

Here arerepparttar 129687 questions:

Who…will bring or brought aboutrepparttar 129688 event?

What…is going to happen or has happened?

Where…will or did this take place?

When…will or didrepparttar 129689 event occur?

Why…will or did it occur?

How…will or did it happen?

Now, here isrepparttar 129690 formula. If you plan to write a great press release you must know and understand how to build it:

First isrepparttar 129691 headline. Chooserepparttar 129692 words carefully to convey several things at once torepparttar 129693 reader. They must be brief and torepparttar 129694 point. You say whatrepparttar 129695 news is about in ten words or less.

The words of your headline must be exciting and dynamic. Don't be afraid to make a bold claim your headline, say for example, "Thousands of People Reap Thousands in New Internet Business." Just be sure – very sure – you back this up with proven facts in your article.

The next component inrepparttar 129696 formula isrepparttar 129697 opening. This is where, in no more than two sentences, you capsulate your information – tell whatrepparttar 129698 article is going to be about in bite size. Answerrepparttar 129699 "who, what, when, where, why, and how" questions as briefly as possible. Save details for later.

Analyze this part of your press release carefully. To be successfulrepparttar 129700 article must be able to peakrepparttar 129701 readers' attention at this point. In other words, if they read nothing further, they have allrepparttar 129702 information they need to take action.


Written by Craig Lock


Writing articles can provide you with enormous amount of exposure onrepparttar Web. You are branding yourself "on a shoestring budget,repparttar 129683 smell of an oily rag"... and best of all, it hasn't cost you a cent, but a little time and effort.

Writing a free content article is simple and follows a similar professional approach as an article for a standard, paying market.

People want quality content : for their ezines and their web sites ; however, as you no doubt realise by now,repparttar 129684 competition for content is fierce. Every Web site owner wants content (informative and helpful) and hundreds of writers want their content visible onrepparttar 129685 Web. It's FREE promotion through your signature file atrepparttar 129686 end of your article. Articles that provide good and accurate information, or ones that explain how to accomplish something are usually best, and will be read most often.

So start by pointing out a problem your reader has. Ask yourself this vitally important question: How will your article help people in solving their problem? In this article I attempt to provide a solution, ie. how to promote your online business "onrepparttar 129687 smell of an oily rag"!

Here are some pointers in writing articles forrepparttar 129688 www and getting them published by article announcement lists or ezines (electronic newsletters):


1. Accept that writing forrepparttar 129689 web is different to writing forrepparttar 129690 off-line world. People tend to skim and scan (note alliteration) when reading online. They read quickly scrolling downrepparttar 129691 page.

2. Identify your target audience. 3. Give your article a catchy title that will grab people's attention and make them want to read it.

4. Keep your title reasonably short. Put some thought and effort into your heading - again to get your reader's immediate attention.

5. Be professional and take your article writing seriously. Write about something you know professionally. Don't be overly casual in your writing (ie. don't write exactly as you speak)

6. Keep your paragraphs short.

7. Get torepparttar 129692 point quickly (enough waffle with maple syrup, Craig!).

8. Target your article to your audience with "focussed information".

9. Be brief, if you are a "waffler", like this writer. People want immediate information online and have limited time usually - it'srepparttar 129693 "instant coffee, sorry generation.

10. Write briefly and concisely (redundant words, meaning repparttar 129694 same thing, Craig!) Try to keep your article under 1000 words. (People get bored quickly reading online). Most paying markets usually only accept between 500 and 1500 words...and with a bit of luck they may even"pick up" your great article. Try to be concise in your wording. Brevity isrepparttar 129695 hall-mark of good writing...or so say many ofrepparttar 129696 teachers of writing!

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