Writing Made Them Rich #1: JK Rowling

Written by Michael Southon


Joanne Kathleen Rowling was born in Chipping Sodbury, England in 1965. She began writing atrepparttar age of 6 with a story called 'Rabbit', which she never finished.

In high school her favorite subject was English. From High School, Rowling went to Exeter University where she earned a degree in French.

After graduating, she spent a year studying in Paris and then went back to London where she worked in a number of jobs, including a year with Amnesty International and a short time as secretary for a publishing company, where she was responsible for sending out rejection slips.

Inrepparttar 129576 summer of 1990, on a delayed train from Manchester to London, she came up withrepparttar 129577 idea of a boy who discovers he is a wizard. But it would be 7 years beforerepparttar 129578 idea became a book.

In that same year her mother died of Multiple Sclerosis and she left for Portugal to teach English, hoping to find a way to deal with her grief.

In October 1992 she married a Portuguese television journalist, Jorge Arantes. Butrepparttar 129579 marriage lasted just eleven months.

In 1993 she left her husband and returned to England, withrepparttar 129580 one legacy of her failed marriage - an infant daughter named Jessica.

Her life suddenly took a nose-dive. Fighting poverty and depression, she lived in a mice-infested flat in Edinburgh and struggled to raise her baby daughter on a welfare check of 70 pounds ($100) a week.

Unable to heat her flat, she sat in cafés nursing an espresso for 2 hours at a time and worked feverishly onrepparttar 129581 manuscript of 'Harry Potter andrepparttar 129582 Philosopher's Stone' while her baby daughter slept in a pram.

The manuscript is said to have been rejected by three British publishers - Penguin, Transworld and HarperCollins.

But Bloomsbury Children's Books did sign her up, reportedly paying £10,000 ($14,300) forrepparttar 129583 rights to 'Harry Potter and The Philosopher's Stone'.

7 Emotional Appeals You Can Use To Super Charge Your Headlines!

Written by Joanne L. Mason


A great way to attract more prospects and increase your business is by using emotional appeals in your headlines. People makerepparttar decision to buy your products or services based on psychological triggers. They wantrepparttar 129575 benefits of your products help them achieve a certain feeling.

Whether your prospects desire to feel smarter, more successful, happier or safer, it is your job to determinerepparttar 129576 underlying desires that motivate your prospects. When you uncover your prospect's hidden desires it will be much easier to write stimulating headlines that magnetically attract more customers.

This article reveals seven common emotional desires for most people. I've also given you examples of how to use these emotional appeals to super charge your headlines to make quick and easy sales.

1. The desire to make more money

Moneymaking headlines are easy because everyone wants to make more money. In these headlines, always use dollar signs and actual dollar amounts to dramatizerepparttar 129577 effect of earning huge sums of money. Here's an example:

"Discover How Cheap Little Classified Ads Can Make You Up To $10,000 A Day!" 2. The desire to save money

People work hard for their money and don't want to waste it unnecessarily. Notice how this type of headline appeals to that great feeling that we all enjoy when we can keep a few extra dollars in our pockets:

"Here's How You Can Save 35% On Your Next Vacation"

3. The desire to save time

Time saving solutions are extremely popular in our fast-paced world today. See how you can create a winning headline by promising your prospects that you can show them how to get more done faster:

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