Writing HelpWritten by Jack Thompson
Whether you are working for a small business, large corporation, or are a student, there are numerous sources that you can turn to for help with writing. Businesses need to be able to effectively communicate with their customers, their employees and their potential customers. Effective verbal communication is equally important, but nonverbal communication in form of copy writing, article writing, press release writing, and more requires a certain level of expertise and experience. The typical small business wants to focus their efforts on their core business activities without spending too much time on projects that can easily be outsourced to consultants or freelance professionals. Many small businesses turn to freelancers to help them save time and money. For example, a certified public accountant opened his own accounting practice after working in another accounting firm for last ten years. One of ways he decided to search for new clients was to embark on an advertising and promotional campaign. Although some of his previous clients followed him to his new practice, he wanted to increase number of accounts he currently handled. These accounts included various individuals and small businesses from around town. Rather than hire new employees or handle projects himself, he decided to hire a consultant through a freelance web site to work on copy writing for a local newspaper ad campaign as well as to help with press releases and company news distribution. By outsourcing these non-core business activities to an independent consultant, he is able to save himself time and money and also gets expertise of an established professional who specializes in types of writing that he needs assistance with. He decides to list his writing projects in a freelance marketplace and receives bids from independent consultants and freelance writers. He was able to choose a service provider based on factors related to cost, service provider’s experience, references, and previous feedback from clients. All small businesses have a decision to make about whether to outsource certain projects or to complete work in house. Using economics as a deciding factor, it makes sense economically for businesses to outsource writing projects when projects are non-core business activities that do not contribute to company’s bottom line.Small businesses also need to be able to effectively communicate with their current customers. Some of more effective ways to get help writing effective communication for current customers involve using tools such as newsletters, email lists, and articles written by outsourced consultants. Newsletters are very effective ways to keep customers informed of current events and happenings within company. They also offer you opportunity to gain new clients as newsletter gets passed around and is often seen by more than one person during its life cycle. It makes sense and is a smart move to outsource corporate communications instead of keeping it in-house. Hiring a separate professional will save your business money and time. For less than cost of hiring a full time employee, and because it will contribute to allowing more concentration on activities that will earn your business money, contracting with a consultant or freelancer for your corporate communications (writing of press releases to distribute company news, getting publicity through pieces in newspapers and magazines, and getting help writing newsletters or articles) simply makes sense. An expert in field who has amassed many years of experience with business writing, persuasive writing, and copy writing in addition to having experience writing press releases, articles, essays, and possibly academic or technical research and term papers will have a lot to offer you and your business.
| | Car HornsWritten by Michael LaRocca
CAR HORNS Copyright 2004, Michael LaRoccaLet's pretend that you live in China. Perhaps not in my neighbor- hood, but in China. Let's also pretend that, unlike me, you own a car. A Volkswagen Santana, of course. Who do you honk horn at? Well, you honk at everyone who's in your way, and who you think is in your way, and who you are passing, and who you think is trying to pass you. Every bicycle needs a honk in case driver can't see you. Every pedestrian, most definitely, because they're not looking at anything except their feet as they float out in front of you. Every car does this, and roads become a constant cacophany of car horns. The noise is such that everybody tunes it out in order to function, so horns are pointless. Nobody is listening to horns. But honking them is a habit Chinese driver can't break.
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