Writing Great Sales Copy

Written by Kevin Nunley

A lot of people shy away from writing their own ads and sales letters when it's really not necessary. If you have even a basic grasp of writing skills, you can easily write your own stuff that really sells. You probably just need a few pointers about format and language.

When formatting an ad or a sales letter, putrepparttar most important benefits right up front. Put yourself inrepparttar 127430 customer's shoes and ask yourself whatrepparttar 127431 customer will really go for. Focus on that point.

Keep your sentences short and simple. Sales copy needs to be crisp and clean or people lose interest. With simple sentences you can steer clear of confusion and get right torepparttar 127432 point ofrepparttar 127433 ad. Take it a step further in your classified ads and alternate complete sentences with catchy two and three-word phrases.

Break your copy into short sections. Professional writers often keep their paragraphs to two or three sentences. This makes your copy much easier to follow.

Use visual tricks to grab attention. Use headings and sub- headings to emphasize your most important features, and use bulleted lists when describing product features.

Include a P.S. in sales letters. Most people readrepparttar 127434 P.S. first. Use it to restate your main offer, and then add a special bonus. Include a time limit to getrepparttar 127435 good deal. This encourages people to buy more quickly.

You Have A Great Idea, Now How Do You Sell It?

Written by Wild Bill Montgomery

How well you sell your ideas is just as important as how good those ideas are.

So, let's get started. How do you sell your ideas?

1. Strategic Positioning 2. Savvy Psychology 3. Slick Presentation 4. Structural Persuasion 5. Solvingrepparttar Problem

Of course I can't give you a complete course in this article, but I can supply you with enough knowledge to become a dangerous adversary in your battle to be heard.

1. Strategic Position:

To sell an idea you must have a strategy. Before you begin defining your selling idea, you must create and define a strategy. Your strategy could be as simple as this; "Our strategy is to gain awareness ofrepparttar 127429 dangerous effects that radon presents torepparttar 127430 public and to offer a free detection device. On discovery ofrepparttar 127431 danger, we offer a 1-800 number onrepparttar 127432 detection device to sell our abatement service to effected clients". Or your strategy could be a complex and diverse plan of attack including TV, Radio, Newspaper and Internet Advertising Campaigns. Whatever your strategy may be,repparttar 127433 most important is that you believe in it. If you don't believe in your selling strategy, you have a poor chance in convincingrepparttar 127434 client to believe in it.

2. Savvy Psychology:

Selling an idea in any form really comes down to "talking to people". Think about how they feel when they read, see and/or listen to your selling idea. The principle of writing up a good selling idea is inrepparttar 127435 presentation. Learn to involve others in your selling idea and presentation. Test your ideas out on friends, family and peers involved in your industry. Listen to what they have to say. They will often have very valuable input and will help to make your selling idea better.

Pay close attention torepparttar 127436 psychology of your client. You client will have one question in mind, "What's in it for me"? Understanding that one point alone can berepparttar 127437 difference between success and failure. You need to gain insight into howrepparttar 127438 client will feel and react to your presentation. This is Savvy Psychology in action!

3. Slick Presentation:

A good presentation makes people want to read, watch or listen to what you have to say. Presentation (other than audio alone) requiresrepparttar 127439 joint effort of two distinct facets. One isrepparttar 127440 actual copy;repparttar 127441 other isrepparttar 127442 layout and graphics. One is an integral part ofrepparttar 127443 other. Presentation of a selling idea is not unlike presenting a play. Writing and presenting it is like writing a script and staging it. It requires a believable script, rehearsal and timing. Layout and graphics are more important now than ever. The client can often fight backrepparttar 127444 words, but visual stimulation is an unconscious reaction and a strong selling tool. A great layout and a good storyboard will make your client want to "do"repparttar 127445 presentation.

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