If you are developing a new web site or upgrading web site you have, you may be wondering how to get started. When I consult my clients regarding their web sites, I try to give them this little bit of advice. Spend 20 percent of your time on design of your site and 80 percent of your time on content.

High-quality content will help build credibility and trust between you and your customers. One thing I know for sure; there are a lot of scams on Internet today and people have become very distrustful of what they see and read. The key to having a successful web site is to provide quality information that isn’t hype, so you can position yourself as expert in your field.

To write good content for your web site, keep these things in mind.

1.Try to anticipate questions and concerns your customers may have and provide answers to those questions on your web site.

2.To write customer focused copy, you must become customer.

1. Pay-Per-Click Advertising One of most cost effective and efficient means of advertising is on Internet. Pay-per-click advertising, for instance, allows you to place ads on behalf of your business for as little as 5¢ per lead.

The best thing about this type of advertising is that you only pay a fee when someone clicks on your ad. That’s right! You only have to pay once customer clicks on your link and enters your web site. Pretty cool!

2. No Postage Fees If you have tried direct mail to promote your business, you probably discovered that direct mail advertising certainly isn’t cheap. With high price of postage these days, your costs for conducting a direct mail advertising program could run in hundreds if not thousands of dollars. When you have a web site, however, you can send electronic newsletters, announcements, invitations and sales bulletins free of charge! This allows you to stay in contact with your customers on a regular basis without worrying about postage fees.

3. No Printing Costs Do you currently print-off information (manuals, booklets, brochures, etc…) that you send to your customers? Turn that information into an electronic file then send it to your clients via email. By making your printed files electronic files, you have ability to distribute your information through email at no cost to you. Simply attach file in your email and send it on its way.