Writing For Public Relations

Written by Ana Ventura

So you're not sure how exactly to go about writing material for you public relations campaign, and maybe you're not even sure you want to. We're all busy people, right?

Onerepparttar ofrepparttar 129945 best solutions for that is to just hire someone else to dorepparttar 129946 writing for you. "Wait a minute," you say. "That's going to cost me a fortune!" Maybe, maybe not.

Very large companies and corporations have a PR firm on a monthly retainer, meaning that they pay them every month to bust out public relations articles, press releases, or anything that needs to be written. Most likely this will not be a realistic approach forrepparttar 129947 small business owner.

So where do you go? Freelance writers are great place to start. They work on a per project basis, so if you've only got one or two documents to write up they will be your best bet. Freelancers charge either byrepparttar 129948 project or byrepparttar 129949 hour, depending on their preference. Fees for hourly writers can range from $50 allrepparttar 129950 way up to $150. Per project fees depend on what you'd like written, how long it is, andrepparttar 129951 complexity ofrepparttar 129952 material.

A press release, for example, could cost anywhere from $100 to $800 for a more seasoned writer. If you would like a ghost writer to type up an article in your name, a feature length piece could go from about $800 to $3,000.

10 Keys to Writing Copy That Sells!

Written by Alexandria Brown

Whether you're selling a product or service,repparttar 10 tips below are your keys to writing great copy that communicates and persuades ... to get results! These guidelines can apply to most any form of consumer marketing communications: sales letters, brochures, web copy, or direct mail. As long as your goal is to elicit a reaction from your reader, you've come torepparttar 129943 right place. Give it a whirl!

1. Be reader-centered, not writer-centered.

Many ads, brochures, and Web sites we see talk endlessly on and on about how great their products and companies are. Hello? Customer, anyone? Think of your reader thinking, "What's in it for me?" If you can, talk with some of your current customers and ask them 1) why they chose you, and 2) what they get out of your product or service. TIP: To instantly make your copy more reader-focused, insertrepparttar 129944 word "you" often.

2. Focus onrepparttar 129945 benefits - not justrepparttar 129946 features.

The fact that your product or service offers a lot of neat features is great, but what do they DO for your customer? Do they save her time or money? Give her peace of mind? Raise her image to a certain status? Here's an example: If you go buy a pair of Gucci sunglasses, you're not just looking for good UV protection, are you? You're buyingrepparttar 129947 sleek, stylish Gucci look. So that's what Gucci sells - repparttar 129948 image. You don't see their ads talk about how well made their sunglasses are. Think end results. Now, what does an insurance broker sell? Policies? No - peace of mind. (See? You've got it!)

3. Draw them in with a killer headline.

The first thing your reader sees can meanrepparttar 129949 difference between success and failure. Today's ads are chock full of clever headlines that play on words. They're cute, but most of them aren't effective. There are many ways to get attention in a headline, but it's safest to appeal to your reader's interests and concerns. And again, remember to make it reader centered - no one gives a hoot about your company. Bad: "SuccessCorp Creates Amazing New Financial Program." Better: "Turn Your Finances Around in 30 Days!"

4. Use engaging subheads.

Like mini-headlines, subheads help readers quickly understand your main points by makingrepparttar 129950 copy "skimmable." Because subheads catch readers' eyes, you should use them to your benefit! Read through your copy for your main promotional points, then summarizerepparttar 129951 ideas as subheads. To make your subheads engaging, it's important to include action or selling elements. Bad: "Our Department's Successes." Better: "Meet Five Clients Who Saved $10K With Us."

5. Be conversational.

Write to your customers like you'd talk to them. Don't be afraid of using conversational phrases such as "So what's next?" or "Here's how do we do this." Avoid formality and use short, easy words. Why? Even if you think it can't possibly be misunderstood, a few people still won't get it.

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