Writing Ezine Ads-For Their List and YoursWritten by Greg Root
The opt-in email list has become quite a buzz word these days. As well it should. A list of email subscribers is most valuable marketing tool you can have. Building it should be top priority.
An easy, inexpensive method for attracting targeted subscibers for your list is with ezine advertising. To succeed, you'll need a couple of pointers.
First, how do you write ezine solo ads to get them on your list? Second, how should you write ads to profit from your own list?
Many marketers don't know that there's a distintion between two. In this article I'll explain difference and give you an example of both.
Advertising to Their List Your primary goal when advertising in an ezine is to get subscribers to your opt-in list. The best way to accomplish this is to offer a free e-course or e-book targeted to subscribers of ezine. They receive your offer in exchange for their email address.
For example, let's say you're an expert at search engine optimization(SEO). You may send out a solo ezine ad like this: "Get my 7 day e-course to master top Google ratings". You would have a direct link to subscribe form on your website. For best results, place your ad in marketing or webmastering ezines.
Advertising to Your List Your primary goal when dealing with your list is to build a relationship first. You want to establish yourself as an expert in your field. This is done by giving away unique, high quality information that your subscribers will find useful. You've already started process with your free offer.
The very basics of designWritten by Marsha Maung
© 2005, Marsha Maung Email : firstname.lastname@example.org Site : http://www.marshamaung.com Feel free to reprint or publish this article on your website, ezine, magazine, newsletter…etc. Please include bio, links and credit intact.
~~~~ Design is a very subjective thing, therefore, if you ask me how to come up with a first class design for your marketing collateral or publishing mediums, it would be very unfair for me or anyone else to tell you what is a good design and what is a bad design. But there are certain elements and principles that we should look for in a design to determine whether design and layout of material will be able to carry message across effectively to readers and your potential market. The main aim of every design material related to advertising or promotion is either to sell something, promote something or brand a company.
Keep design and layout simple and clean The more cluttered or messy layout and design is for your marketing collateral, harder it would be for your customers to find important stuff. So, don’t overcrowd design of your marketing materials. First and foremost, it should be kept clean and very simple. Yes, we all want to fit as much information as we can into design but hey, keep purpose of design of marketing stuff in mind. You want to design a novel or design something that sells.
Design Colors If you have a set of corporate colors (like colors that you use on your logo, letterhead, envelopes…etc), keep to same colors in your design. You should present a very simplistic, unique, corporate, professional, consistent image, not a haphazard one. How can anyone rely on you when you have that kind of image, right? It’s best that you not use too many colors for your design. And another important point about designing marketing materials is this; avoid using all colors of rainbow in one design! You’re not trying to confuse your customers, you’re trying to make it easy for them to find information, attract them and urge them to buy something from you! I would say using 2 or 3 main colors from your corporate color for design is good enough.