Writing Ezine Ads-For Their List and Yours

Written by Greg Root

The opt-in email list has become quite a buzz word these days. As well it should. A list of email subscribers isrepparttar most valuable marketing tool you can have. Building it should be top priority.

An easy, inexpensive method for attracting targeted subscibers for your list is with ezine advertising. To succeed, you'll need a couple of pointers.

First, how do you write ezine solo ads to get them on your list? Second, how should you write ads to profit from your own list?

Many marketers don't know that there's a distintion betweenrepparttar 141468 two. In this article I'll explainrepparttar 141469 difference and give you an example of both.

Advertising to Their List Your primary goal when advertising in an ezine is to get subscribers to your opt-in list. The best way to accomplish this is to offer a free e-course or e-book targeted torepparttar 141470 subscribers ofrepparttar 141471 ezine. They receive your offer in exchange for their email address.

For example, let's say you're an expert at search engine optimization(SEO). You may send out a solo ezine ad like this: "Get my 7 day e-course to master top Google ratings". You would have a direct link torepparttar 141472 subscribe form on your website. For best results, place your ad in marketing or webmastering ezines.

Advertising to Your List Your primary goal when dealing with your list is to build a relationship first. You want to establish yourself as an expert in your field. This is done by giving away unique, high quality information that your subscribers will find useful. You've already startedrepparttar 141473 process with your free offer.

The very basics of design

Written by Marsha Maung

© 2005, Marsha Maung Email : marshamaung@yahoo.com Site : http://www.marshamaung.com Feel free to reprint or publish this article on your website, ezine, magazine, newsletter…etc. Please includerepparttar bio, links and credit intact.

~~~~ Design is a very subjective thing, therefore, if you ask me how to come up with a first class design for your marketing collateral or publishing mediums, it would be very unfair for me or anyone else to tell you what is a good design and what is a bad design. But there are certain elements and principles that we should look for in a design to determine whetherrepparttar 141357 design and layout ofrepparttar 141358 material will be able to carryrepparttar 141359 message across effectively torepparttar 141360 readers and your potential market. The main aim of every design material related to advertising or promotion is either to sell something, promote something or brand a company.

Keeprepparttar 141361 design and layout simple and clean The more cluttered or messyrepparttar 141362 layout and design is for your marketing collateral,repparttar 141363 harder it would be for your customers to findrepparttar 141364 important stuff. So, don’t overcrowdrepparttar 141365 design of your marketing materials. First and foremost, it should be kept clean and very simple. Yes, we all want to fit as much information as we can intorepparttar 141366 design but hey, keeprepparttar 141367 purpose ofrepparttar 141368 design ofrepparttar 141369 marketing stuff in mind. You want to design a novel or design something that sells.

Design Colors If you have a set of corporate colors (likerepparttar 141370 colors that you use on your logo, letterhead, envelopes…etc), keep torepparttar 141371 same colors in your design. You should present a very simplistic, unique, corporate, professional, consistent image, not a haphazard one. How can anyone rely on you when you have that kind of image, right? It’s best that you not use too many colors for your design. And another important point about designing marketing materials is this; avoid using allrepparttar 141372 colors ofrepparttar 141373 rainbow in one design! You’re not trying to confuse your customers, you’re trying to make it easy for them to find information, attract them and urge them to buy something from you! I would say using 2 or 3 main colors from your corporate color forrepparttar 141374 design is good enough.

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