Writing EFFECTIVE Ad Copy For YOUR Ezine by Laurie Rogers Copyright July 2002
Many people just don't want to face fact that effective ad copy is very detrimental to YOUR success. Let's face it, if your ad copy is poor, sales just are NOT going to happen and it will leave you feeling FRUSTRATED. Today I have put together a VERY simple, yet EFFECTIVE way of writing ads for your ezine. I have taught this method to publishers that currently use http://www.optinfrenzy.com and it did help them a fair amount.
The first step is to make a draft copy of what YOUR ezine offers and here are a few possible basics:
*publishing frequency *articles *tips and tricks *resources *internet marketing *home business or home based business *affiliate marketing *MLM *ebooks and software *free report *free membership *cash *prizes *scam prevention *ezine format - HTML, text, online
The next step is to go through your list and ask yourself a question about each point.
*publishing frequency - Every Wednesday etc.
*original articles, exclusive articles, articles from online successful marketers, gurus etc. *HOT tips and tricks, informative, helpful, useful time saving, effective etc.
*resources on an array of topics, variety, FREE, low cost (and you could use some points from point above). *ebooks and software - are they free? Do your subs win them? "What's value"?
*free report - What's it called? - What's value of it?
*free membership - to what? - What's value?
*free ads - for new subscribers, weekly, bi-weekly. And again what's value? Here are a few pointers for determining your values, let's say you offer free ebooks and a free weekly ad. You don't want to put in a value for everything - just *largest* value between two. If your free ebook is only $14.97 and you are giving away free weekly ads, ads would probably be worth more. ALL people LOVE to know what "cost" is behind something.