Many people just don't want to face fact that effective ad copy is very detrimental to YOUR success. Let's face it, if your ad copy is poor, sales just are NOT going to happen and it will leave you feeling FRUSTRATED. Today I have put together a VERY simple, yet EFFECTIVE way of writing ads for your ezine. I have taught this method to publishers that currently use http://www.optinfrenzy.com and it did help them a fair amount.

The first step is to make a draft copy of what YOUR ezine offers and here are a few possible basics:

*publishing frequency *articles *tips and tricks *resources *internet marketing *home business or home based business *affiliate marketing *MLM *ebooks and software *free report *free membership *cash *prizes *scam prevention *ezine format - HTML, text, online

The next step is to go through your list and ask yourself a question about each point.

*publishing frequency - Every Wednesday etc.

*original articles, exclusive articles, articles from online successful marketers, gurus etc. *HOT tips and tricks, informative, helpful, useful time saving, effective etc.

*resources on an array of topics, variety, FREE, low cost (and you could use some points from point above). *ebooks and software - are they free? Do your subs win them? "What's value"?

*free report - What's it called? - What's value of it?

*free membership - to what? - What's value?

Even though they are effective and inexpensive, they will come only after you successfuly accomplish most important ad in Internet Business - your own Web page.

What? You consider Web site as a product not as an ad. Well, in business Web page is an ad.

These days if you are in any kind of business, not having your own Web page is like not being in business at all. Look at any television or print ad and you'll see URL included at bottom. Why? I'll tell you why. Having your own Web page is an amazingly simple and effective way for advertising with possibility of reaching thousands of people, if done well. But best part is that it's amazingly inexpensive.

For a couple of bucks you can have something nearly as valuable as a magazine spread. Instead of buying an extremly expensive full-page ad in major magazine, you can instead buy a low-cost classified ad in same publication, wich lists URL of your Web site.

Your classified ad becomes "ad for your ad". But while classified is just a few tiny words, it points to your full color, electronic, dazzling Web page wich, if done well, can sell better than anything.

Furthermore, your Web page do a lot of things that print ad cannot. Your Web page can display moving pictures, animation, sound - all focused on delivering your best sales message.