Body (Wow, nice bod)

First of all, you have to use subtitles. Subtitles segment article, which makes it seem shorter, and thus, easier to read. People will run away from a 700-800+ word article with nothing to break it up. By same token, use spacing effectively. People don’t like to read long paragraphs, either. When you change subjects, start a new paragraph.

Second, write like your article is going to be read by 6th graders - well, more like people with 6th grade reading ability – because you are. Studies have shown that most people read and write at a 6th grade level. (Remember: Internet is not only in USA, there are MANY more people on 'net from rest of world, and most speak English as their second or third language.) This does NOT mean you should actually write like a 6th grader would, it means write at their skill level. You still need to use decent grammar, spelling, etc.

Third, keep your writing conversational. People don’t like to be lectured, but they like to have conversations. Heck, some students have conversations during lectures! (Sorry, lame joke)

Next, lets look at content. Your content should provide great information by itself, but always leave reader wanting more. For example, "These are just a few of ways to start your own business cheaply" gets user to want to read more, and it also gets them to click on your link in resource box.

Also, make sure your articles are brief, you're not writing books, and people looking for articles don’t want to read books. If your article is over 1,200 words, split it into segments. Having 2 or more parts to an article is also good, because it makes life of an ezine and newsletter publisher that much easier – they’ve got 2 weeks worth of content for price of one! Though, it was probably free in first place, but it keeps their readers happy and reading their publication…

Marketing, as we know it, primarily concentrates on consumers . As Internet marketer, your responsibility is to determine your consumers' - or potential customers' - needs and desires. You then develop strategies - both online and offline - about your product's important features, persuade your potential customers to purchase your product, and make sure your customers are satisfied with their purchase.

In olden times marketers stopped with sale of products and services. Today, successful marketers make it their strategy to sell to existing customers more than finding new buyers. Why? Because it is more profitable to sell to existing consumers than to new ones!