Writing Articles, But Still Not Getting Traffic? That’s Because Your Articles Suck – But I Can Help! (Part 1)

Written by Jason DeVelvis

We’ve all been there. We hear about how articles will generate HUGE publicity for a site, (the old “If you build it, they will come”) so we sit down, write an article, submit it to places like www.ezinearticles.com, www.content-articles.com, www.articlesfactory.com, etc, then wait. A week goes by, you get a trickle, another week, still a trickle, a month, still a trickle (if that). What happened to allrepparttar promise of thousands and thousands of people coming torepparttar 150164 site? Nothing - that’srepparttar 150165 problem. Very few (if any) ezines, newsletters, or web sites reprinted your article. Justrepparttar 150166 RSS feeds (they were probably responsible forrepparttar 150167 trickle). Lets take a look at how an article should be written for maximum exposure.

Headline/Title (This just in…)

The headline is arguablyrepparttar 150168 most important part ofrepparttar 150169 article. Ifrepparttar 150170 reader isn’t interested after readingrepparttar 150171 headline, they won’t readrepparttar 150172 rest. It should be something catchy. My first article was entitled “Branded Email: Email Branding isrepparttar 150173 Next Generation of Email” and after posting that to a site or two, I shortened it to “Branded Email: The Next Generation of Email.” By now, I’m sure you realize thatrepparttar 150174 introduction paragraph was describing my first experience at article writing. My title was not catchy, (in fact, it sucked) and nobody came.

What is catchy? “How to” headlines are good. “10 Tips” (or 5 tips, or 47 tips) are often read. Case studies are great. Alliteration (putting words that begin with similar sounds together in a row – Gary Guesses Google’s Gauge – Wow, that was bad, but you getrepparttar 150175 point) grabs a reader’s attention. Using common phrases and clichés is quite effective, putting a funny spin or changing those same phrases and clichés works well too. Questions get readers. Piquerepparttar 150176 reader’s curiosity, and they’ll read.

Also, depending on your audience, you can use "shocking" words and phrases - mild swear words and words thatrepparttar 150177 industry deems “taboo” work well to get readers. “Shocking” headlines create emotion, and emotion gets a visitor to readrepparttar 150178 article. I probably offended you (or made you laugh) with my headline – and you’re readingrepparttar 150179 article now. Just make sure that if you decide to go with a “shocking” headline, you also propose a solution. “- but I can help!” takes your offence and changes it to “Wow, he’s right, I’ll readrepparttar 150180 article and find out how he can help me!” Some readers wouldn’t keep reading if I just maderepparttar 150181 headline “Your articles suck” – that’s just plain mean. For example: If I was writing an article about plastic surgery, I could makerepparttar 150182 headline “Are you ugly? I can fix that.”

Writing Articles, But Still Not Getting Traffic? That’s Because Your Articles Suck – But I Can Help! (Part 2)

Written by Jason DeVelvis

Last time on “Because your articles suck” – we discussed how to write effective headers, bylines (boy were those easy), and article summaries. Now it’s time to move on torepparttar body ofrepparttar 150163 article and thenrepparttar 150164 all-important resource box.

Body (Wow, nice bod)

First of all, you have to use subtitles. Subtitles segmentrepparttar 150165 article, which makes it seem shorter, and thus, easier to read. People will run away from a 700-800+ word article with nothing to break it up. Byrepparttar 150166 same token, use spacing effectively. People don’t like to read long paragraphs, either. When you change subjects, start a new paragraph.

Second, write like your article is going to be read by 6th graders - well, more like people with 6th grade reading ability – because you are. Studies have shown that most people read and write at a 6th grade level. (Remember:repparttar 150167 Internet is not only inrepparttar 150168 USA, there are MANY more people onrepparttar 150169 'net fromrepparttar 150170 rest ofrepparttar 150171 world, and most speak English as their second or third language.) This does NOT mean you should actually write like a 6th grader would, it means write at their skill level. You still need to use decent grammar, spelling, etc.

Third, keep your writing conversational. People don’t like to be lectured, but they like to have conversations. Heck, some students have conversations during lectures! (Sorry, lame joke)

Next, lets look at content. Your content should provide great information by itself, but always leaverepparttar 150172 reader wanting more. For example, "These are just a few ofrepparttar 150173 ways to start your own business cheaply" getsrepparttar 150174 user to want to read more, and it also gets them to click on your link inrepparttar 150175 resource box.

Also, make sure your articles are brief, you're not writing books, and people looking for articles don’t want to read books. If your article is over 1,200 words, split it into segments. Having 2 or more parts to an article is also good, because it makesrepparttar 150176 life of an ezine and newsletter publisher that much easier – they’ve got 2 weeks worth of content forrepparttar 150177 price of one! Though, it was probably free inrepparttar 150178 first place, but it keeps their readers happy and reading their publication…

Finally, involve your readers inrepparttar 150179 article - ask them questions with simple answers. (If you get them jazzed enough, sometimes they answer out loud...) You like questions, right? Sure you do. Asking simple questions makesrepparttar 150180 reader connect withrepparttar 150181 article, (and also with you, asrepparttar 150182 author) and that makes them read torepparttar 150183 end, as well as click on your link for more information. I can’t stressrepparttar 150184 word simple enough, because tough questions (What isrepparttar 150185 airspeed velocity of an unladen swallow?) makerepparttar 150186 reader feel dumb, and a reader who feels dumb stops reading.

Cont'd on page 2 ==>
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