Writing An eBook - The How To Guide

Written by Peter Dobler

Copyright 2005 Peter Dobler

Whenever you're listening to one ofrepparttar big names in internet marketing you hearrepparttar 149733 same speech over and over again when it comes to viral marketing. The number one advice is, write an eBook and give it away for free.

You might ask "What is viral marketing and why should I give something away for free after I spend weeks to create it?". On another note you probably don't even know how to write an eBook and what to talk about.

First things first. Viral marketing is exactly whatrepparttar 149734 name implies. You create a marketing effort that spreads like a virus. No, notrepparttar 149735 kind of virus you fear on your computer. Here's an example.

You are running a home business and you're getting pretty good in attracting new customers, but you're working more and more hours to generate this traffic to your business. Well, there are only 24 hours in a day and there's only so much you can do.

No you have 2 options. Option 1: Hire an employee to help you with your workload or motivate somebody else to promote your product. I don't know about you, butrepparttar 149736 thought alone having employees gives merepparttar 149737 creeps. If you ever had to deal with employees you know what I'm talking about.

That leaves us with option 2; motivate somebody else to dorepparttar 149738 work for us. How do you do this? Easy,repparttar 149739 number one question you have to address is "What's in it for me?". If you can give this person something in return for their work you’re off to a good start.

Now here's whenrepparttar 149740 eBook thing comes intorepparttar 149741 picture. eBooks and/or software arerepparttar 149742 perfect products to sell or give away from a automated web site. No packing and shipping involved andrepparttar 149743 system takes care ofrepparttar 149744 transaction without you doing anything. Don't you love this? I sure do!

Marketing on the Internet: Legal Rules of the Road

Written by Richard A. Chapo

The Internet is connecting advertisers and marketers to customers from Boston to Bali. If you're thinking about advertising onrepparttar Internet, remember that many ofrepparttar 149633 same rules that apply to other forms of advertising apply to electronic marketing.

The Federal Trade Commission Act allowsrepparttar 149634 FTC to act inrepparttar 149635 interest of all consumers to prevent deceptive and unfair acts or practices. The FTC has determined that a representation, omission or practice is deceptive if it is likely to:

1. Mislead consumers and

2. Affect consumers' behavior or decisions aboutrepparttar 149636 product or service.

In addition, an act or practice is unfair ifrepparttar 149637 injury it causes is:

1. Substantial

2. Not outweighed by other benefits and

3. Not reasonably avoidable.

The FTC prohibits unfair or deceptive advertising in any medium. That is, advertising must tellrepparttar 149638 truth and not mislead consumers. A claim can be misleading if relevant information is left out or ifrepparttar 149639 claim implies something that's not true. For example, a lease advertisement for an automobile that promotes "$0 Down" may be misleading if significant and undisclosed charges are due at lease signing.

In addition, claims must be substantiated, especially when they concern health, safety, or performance. The type of evidence may depend onrepparttar 149640 product,repparttar 149641 claims, and what experts believe necessary. If your ad specifies a certain level of support for a claim - "tests show X" - you must have at least that level of support.

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