Whenever you're listening to one of big names in internet marketing you hear same speech over and over again when it comes to viral marketing. The number one advice is, write an eBook and give it away for free.

You might ask "What is viral marketing and why should I give something away for free after I spend weeks to create it?". On another note you probably don't even know how to write an eBook and what to talk about.

First things first. Viral marketing is exactly what name implies. You create a marketing effort that spreads like a virus. No, not kind of virus you fear on your computer. Here's an example.

You are running a home business and you're getting pretty good in attracting new customers, but you're working more and more hours to generate this traffic to your business. Well, there are only 24 hours in a day and there's only so much you can do.

No you have 2 options. Option 1: Hire an employee to help you with your workload or motivate somebody else to promote your product. I don't know about you, but thought alone having employees gives me creeps. If you ever had to deal with employees you know what I'm talking about.

That leaves us with option 2; motivate somebody else to do work for us. How do you do this? Easy, number one question you have to address is "What's in it for me?". If you can give this person something in return for their work you’re off to a good start.

The Federal Trade Commission Act allows FTC to act in interest of all consumers to prevent deceptive and unfair acts or practices. The FTC has determined that a representation, omission or practice is deceptive if it is likely to:

1. Mislead consumers and

2. Affect consumers' behavior or decisions about product or service.

In addition, an act or practice is unfair if injury it causes is:

1. Substantial

2. Not outweighed by other benefits and

3. Not reasonably avoidable.

The FTC prohibits unfair or deceptive advertising in any medium. That is, advertising must tell truth and not mislead consumers. A claim can be misleading if relevant information is left out or if claim implies something that's not true. For example, a lease advertisement for an automobile that promotes "$0 Down" may be misleading if significant and undisclosed charges are due at lease signing.