Whenever you're listening to one of big names in internet marketing you hear same speech over and over again when it comes to viral marketing. The number one advice is, write an eBook and give it away for free.
You might ask "What is viral marketing and why should I give something away for free after I spend weeks to create it?". On another note you probably don't even know how to write an eBook and what to talk about.
First things first. Viral marketing is exactly what name implies. You create a marketing effort that spreads like a virus. No, not kind of virus you fear on your computer. Here's an example.
You are running a home business and you're getting pretty good in attracting new customers, but you're working more and more hours to generate this traffic to your business. Well, there are only 24 hours in a day and there's only so much you can do.
No you have 2 options. Option 1: Hire an employee to help you with your workload or motivate somebody else to promote your product. I don't know about you, but thought alone having employees gives me creeps. If you ever had to deal with employees you know what I'm talking about.
That leaves us with option 2; motivate somebody else to do work for us. How do you do this? Easy, number one question you have to address is "What's in it for me?". If you can give this person something in return for their work you’re off to a good start.
Now here's when eBook thing comes into picture. eBooks and/or software are perfect products to sell or give away from a automated web site. No packing and shipping involved and system takes care of transaction without you doing anything. Don't you love this? I sure do!
What's in it for them? By giving away your eBook you break barrier for somebody else to actually look at your product. Second, you give this person right to distribute and reprint your eBook. This means that you give person right to give it to another person for consumption and right to reprint as well. This will repeat itself over and over again. That's viral marketing in a nutshell.