For readers who have always doubted power of well written articles as an online marketing weapon, I recommend this one article test. When I started off posting articles, I wrote only one article and as ignorant and inexperienced as I was in those days, I still got some traffic and response from it.
Of course I have learnt a great deal since then. This is knowledge you are about to receive in this article so that by writing only a single article, you will be able to receive loads of traffic to your web site or blog. If nothing else, this should be able to help you gauge how effective articles will be for you in long term.
Actually all you need to do is to observe these 4 simple rules.
1) Your headline is everything
Probably most important thing to consider is your headline. Spend much more time on your headline than on writing of your article.
Here is a simple example to show you how important headline is. When you visit a site, even your favourite site or blog, how do you decide what you are going to click on and read? It is from headline is it not?
The greatest article in world will be useless if headline does not cry out to be read. This is precisely reason why an article I posted last week already has over 100 hits at one of sites where I posted it and an article I posted three months ago at same site has hardly managed 30 hits.
If you want a single article to have an impact for you, you will have to come up with a headline that will generate clicks, lots of them as people click to eagerly read what you have to say.