Dissatisfied with your book sales? With book signings, press releases, book store sales?
So many authors spend a lot of time and money on promotion that doesn't work. It's time to do what authors do best--write a short article. Follow these ten steps to write an article top web sites will clamor for with a link back to where your book is sold.
Apply these Ten Steps
1. Choose a topic that relates to your book. Make sure this how-to article has useful, needed information. One site who markets to professional speakers just published my article "What Makes One Book Out Sell Another."
2. Know your article's thesis. The thesis is what your article will prove. In introduction above, thesis is stated in last line, "Use these ways to write an article top web sites will clamor for with a link back to where your book is sold."
3. Know your preferred audience. Just as your book has a target audience, so should your article. My book, "How to Write Your E-Book or Other Book Fast! is a short, easy-to-read, step-by-step guide to assist professionals with writing and selling their book.
4. Write a sparkling opening. Like a headline in a press release or on your book's back cover, your first sentence should grab your readers by collar so they will keep reading. The opening could use a shocking fact, a question, a benefit, or a compelling story right out of your book. Make opening a short paragraph, even a single line. Readers want short, concise, digestible information, especially on Internet.
5. Illustrate a need. Whatever your topic, show your readers why they need your information. If you have written a book on listening, then in your short article discuss how much is at stake for not listening such as divorce or lost business.