Write a Letter to the Editor for Free Publicity

Written by Ned Steele

Ever wonder why papers devote a page or more to letters torepparttar editor? Because subscribers read them!

Letters torepparttar 144582 editor are among a paper’s most popular features, so getting your name underneath a letter can be even more valuable that being quoted in an article.

Letters torepparttar 144583 editor can't just be about anything—they have to be related torepparttar 144584 news. The ones most likely to get published bring a personal perspective to a topic of national or intense local interest. Anytime one of your topics is even vaguely inrepparttar 144585 news, try writing a letter about it.

Marketing-Minded Financial Planners, the Media Wants to Give You Free Publicity

Written by Ned Steele

In this great country of ours, there are basically three ways to get yourself tons of media coverage.

You can be a celebrity. Try becoming a TV, movie or sports star. That’s a good start.

You can become notorious. Getting arrested, or enmeshed in a juicy scandal, will do nicely.

But I recommend that you followrepparttar third route. You can become an expert.

Experts, you see, are quoted inrepparttar 144581 media allrepparttar 144582 time. Allrepparttar 144583 time. The media need experts to interview and quote, just like puppies need blankets to chew on. Couldn’t live without ‘em.

To a TV, radio, or newspaper reporter, experts are essential because they explain things torepparttar 144584 watching and reading audience. News reporters, on air or in print, may chooserepparttar 144585 news and tell it. But experts explain it all.

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