In this great country of ours, there are basically three ways to get yourself tons of media coverage. You can be a celebrity. Try becoming a TV, movie or sports star. That’s a good start.
You can become notorious. Getting arrested, or enmeshed in a juicy scandal, will do nicely.
But I recommend that you follow
third route. You can become an expert.
Experts, you see, are quoted in media all time. All time. The media need experts to interview and quote, just like puppies need blankets to chew on. Couldn’t live without ‘em.
To a TV, radio, or newspaper reporter, experts are essential because they explain things to watching and reading audience. News reporters, on air or in print, may choose news and tell it. But experts explain it all.
