Write A Newsletter To Get Site Visitors To Return!

Written by Steve Nash

How many visitors to your site *ever* return?

Not as many as you would like, I bet! It is a lot easier and less time-consuming to promote your site to people who have *already* visited. So how do you do that? Well, you could:

- Ask people to bookmark your site;

- Get people to make your site their homepage (your site had better be good!);

- Make your siterepparttar next Yahoo! or Napster or Hotmail (ideal, but not too easy); or...

- Publish an ezine or newsletter!

Yes, publish a newsletter (and get people to subscribe)!

Writing a newsletter isrepparttar 124294 BEST WAY to stay in touch with site visitors and existing customers. Atrepparttar 124295 *very least* you can remind them about your website on a regular basis. But, even better, you get a chance to develop trust between your visitors and yourself. And onrepparttar 124296 faceless Internet, trust is everything!


Visit Brian Alt's Email Publishing Digest (EPDigest). This easy- to-use site has it all when it comes to email publishing. It coversrepparttar 124297 important topics like list design, list management, list promotion. It discussesrepparttar 124298 pros and cons of text versus HTML newsletters (and shows you how to do both). And it covers community building, newsletter advertising, and even where to get (and offer) free content,

Brian,repparttar 124299 author of several ebooks including The Insider Guide to Power Ezine Promotion, is a regular contributor to another great website http://www.ezine-tips.com , so he knows his stuff.










As with your website, you need to promote your newsletter, and get people to sign-up. By all means start with your friends and family, and then try these legitimate methods (please don't send unsolicited mail - SPAM wastes everyone's time!):

* You MUST promote your newsletter on your own site

- Putrepparttar 124300 newsletter sign-up form atrepparttar 124301 top left or top right of as many of your pages as possible. Offer an incentive to sign-up, sellrepparttar 124302 benefits of your newsletter (first notice ofrepparttar 124303 next sale, for instance, or chance to win something)

Secrets to Building Massive Opt-in Lists

Written by Shelley Lowery

An opt-in list isrepparttar absolute most effective marketing tool available onrepparttar 124293 Internet. Not only do they provide you with a direct line of communication with your target market, but they also enable you to develop a trusting relationship with your subscribers.

The key to using an opt-in list effectively is to develop a large subscriber base. Not just a large subscriber base, but a list of targeted potential customers.

Although a large opt-in list is an important part of your success,repparttar 124294 quality of your publication is even more important -- both will play a very important role.

If you really want to build a massive opt-in list, you MUST provide your potential subscribers with an incentive. The competition onrepparttar 124295 Internet is fierce. No longer can you simply tell your visitors what your publication will provide and expect a large percentage to subscribe. It simply won't work. You MUST give your visitors a reason to subscribe.

=> Incentives

Using incentives is a highly effective method of obtaining new subscribers. However, your incentive must be of value and be of interest to your target audience.

Some popular incentives include:

* Exclusive ebooks that provide valuable information

* Special exclusive reports

* Special software programs

* Access to a "members only" area of your website

* Provide a service

* List their website within your Directory or Search Engine.

In order for your visitors to receive your incentive, they must agree to receive your publication.

=> Pop-Windows

Although pop-windows can be irritating if not used correctly, they provide a highly effective means of obtaining new subscribers. The key to using pop-windows effectively is to combine them with your incentives.

If you would be interested in adding a pop-window to your site, I highly recommendrepparttar 124296 "Pop-Window Generator" at Willmaster.com. This powerful online utility will enable you to fill out a simple form and instantly generaterepparttar 124297 pop- window code for your pages. This generator will enable you to selectrepparttar 124298 type of pop-window, setrepparttar 124299 length of cookies, and completely customizerepparttar 124300 look and feel of your window. The only requirement to use this free utility is that you must be a subscriber of WillMaster Possibilities. This is a great publication and I highly recommend subscribing. http://willmaster.com/possibilities/members/

This is a prime example of using incentives...

=> Alert Boxes

Although using pop-windows with incentives is a highly effective method of obtaining new subscribers, there is one other method that is even better. When combined with an incentive, this method will literally double or even triple your subscriptions instantly. That's not hype -- it's fact, as I use this method to obtain hundreds of new subscribers each week. It's similar to a pop-window, but it doesn't require your visitor to fill out a form.

When a visitor enters your site, an alert box will appear. This alert box should display text requesting their subscription and information about your incentive. Your visitor can choose to click on "OK" to subscribe or "Cancel" to closerepparttar 124301 alert.

Cont'd on page 2 ==>
ImproveHomeLife.com © 2005
Terms of Use