An opt-in list is absolute most effective marketing tool available on Internet. Not only do they provide you with a direct line of communication with your target market, but they also enable you to develop a trusting relationship with your subscribers.
The key to using an opt-in list effectively is to develop a large subscriber base. Not just a large subscriber base, but a list of targeted potential customers.
Although a large opt-in list is an important part of your success, quality of your publication is even more important -- both will play a very important role.
If you really want to build a massive opt-in list, you MUST provide your potential subscribers with an incentive. The competition on Internet is fierce. No longer can you simply tell your visitors what your publication will provide and expect a large percentage to subscribe. It simply won't work. You MUST give your visitors a reason to subscribe.
Using incentives is a highly effective method of obtaining new subscribers. However, your incentive must be of value and be of interest to your target audience.
Some popular incentives include:
* Exclusive ebooks that provide valuable information
* Special exclusive reports
* Special software programs
* Access to a "members only" area of your website
* Provide a service
* List their website within your Directory or Search Engine.
In order for your visitors to receive your incentive, they must agree to receive your publication.
Although pop-windows can be irritating if not used correctly, they provide a highly effective means of obtaining new subscribers. The key to using pop-windows effectively is to combine them with your incentives.
If you would be interested in adding a pop-window to your site, I highly recommend "Pop-Window Generator" at Willmaster.com. This powerful online utility will enable you to fill out a simple form and instantly generate pop- window code for your pages. This generator will enable you to select type of pop-window, set length of cookies, and completely customize look and feel of your window. The only requirement to use this free utility is that you must be a subscriber of WillMaster Possibilities. This is a great publication and I highly recommend subscribing. http://willmaster.com/possibilities/members/
This is a prime example of using incentives...
=> Alert Boxes
Although using pop-windows with incentives is a highly effective method of obtaining new subscribers, there is one other method that is even better. When combined with an incentive, this method will literally double or even triple your subscriptions instantly. That's not hype -- it's fact, as I use this method to obtain hundreds of new subscribers each week. It's similar to a pop-window, but it doesn't require your visitor to fill out a form.
When a visitor enters your site, an alert box will appear. This alert box should display text requesting their subscription and information about your incentive. Your visitor can choose to click on "OK" to subscribe or "Cancel" to close alert.