Jim Edwards sent out a survey about e-books. He asked a variety of questions. But number one thing everyone wanted to know was this: "How do I find out if my e-book will sell---before I write it?"
Obviously, that's a great question. If anyone could accurately determine salability of an e-book before it was written, that person could be a billionaire. Every aspiring author would hire him, or her, to judge their idea.
The truth is, there is no guaranteed way to 100% accurately test an idea for an e-book before you actually begin to sell it. Yes, you can run ads for your e-book and see if it will fly or not. But that's not totally accurate. Or guaranteed. And if people buy and you don't deliver that e-book within 30 days, it's also illegal.
But there *is* a way to massively improve odds of your e-book being something public will want. This is something you can do right now, before you write a word of your e-book.
Let me explain this system to you:
I researched 1800s to write my book on P.T. Barnum.
I researched 1920s to write my book on Bruce Barton.
I researched last 150 years to write my book on ads.
And I've been researching ancient Roman history to write a forthcoming book on old world marketing practices. What I discovered in most unforgettable way is that in every era, people wanted exact same things.
People never change. They will always have same basic desires. Technology will change. People won't. Today we have e-books. That's a new technology. Yet what people want to read in those e-books will remain same as always. Human desires are hard-wired into our DNA.
That's good. By knowing what people want, you can profit from their desires. And since their desires are predictable, your ability to make money from your ideas just got a lot more bankable, as well.
So, what exactly do people want to read about?
First, top three general categories are these: Food, sex, and money.
There will *always* be a market for new cookbooks, new books on love, and new books on ways to make money. That will never change. Ever. So if you have an idea that fits in one of those categories---and if it's a new spin on existing ideas---you may have a wining race horse.
Second, Jim Edwards and I identified TOP Ten tried and true subjects for e-books in our own e-book, "How to Write and Publish Your Own e-Book in as little as 7 Days."
Our own research proves these ten resaons are just as reliable as three more general ones that I discovered. These are subjects people will *always* want to know about. Since those subjects are listed in our e-book, I won't discuss them here.
Third, after Jim and I wrote our e-book, we discovered 16 more subjects that people always want to know about. These, too, are proven hot buttons for people. When I reviewed my studies from last several years, I realized that these 16 topics are things people will always want to know more about, too. Here they are: