Working your Trade Show Booth

Written by Rick Hendershot, M.A.

When you're at a trade show, you're competing with everybody else for competition. You have to make your booth attractive, noticeable, and worth coming to. It has to create a great first impression. And so do you, asrepparttar guy working it.

Just think of what goes on at a typical trade show. There are literally thousands of people strolling around and hundreds of booths to visit. Is yours going to "getrepparttar 124444 visit". Or will people walk right by not even taking a notice. How do you attractrepparttar 124445 attention of potential visitors? How do you get them to come to your booth rather than your competitor's.

Most experts in trade show marketing agree: "You have to be aggressive and proactive. You can't just wait for people to come to you. Just being there isn't enough. You have to reach out and grab people's attention.

Considering allrepparttar 124446 money you spend on these shows — for transportation, hotel, fees andrepparttar 124447 trade show booth itself — it's important to getrepparttar 124448 most for your buck. Here are some key tips:

Don't put a chair in your booth. Chairs take up valuable space and make you appear lazy. "[Attendees] did not come to that trade show to sit down," says Ed Leslie, a Certified Association Executive and trade-show veteran "They came to that trade show to get information and makerepparttar 124449 best deal they can." So design your trade show booth space in a business-like manner.

Ask open-ended questions. The biggest fault of trade-show participants is asking closed questions, according to Leslie. "Any question that can be answered in a yes or a no is detrimental to you establishing your product or service," he says. The reason is pretty simple. Prospects see closed questions as easy to avoid. They give you a "yes" or "no", and they keep on walking. That's not what you want. You want them to pause and think about your product. Make them stop and answer your question. Get them talking. Think of some good "openers" before you even get going.

Designing a better Trade Show Booth

Written by Rick Hendershot, M.A.

A PopUp Display is essentially a backdrop used to give your floor space definition and focus. Because it normally coversrepparttar entire back "wall" of your space, a properly designed PopUp Display provides yourepparttar 124443 opportunity to make a bold statement about your company and your most important product or service. This is where Trade Show booth design is important.

When designing more extensive trade show booths — ones that occupy larger amounts of space —you must give considerably more attention to such things as position onrepparttar 124444 floor, relationship to other exhibitors, orientation relative to other major exhibitors, traffic flow, etc. For larger booths, trade show booth design is almost a different ballgame. A larger booth must be planned in at least three dimensions, and viewed from all sides. It must provide general display values when viewed as a whole, atrepparttar 124445 same time as creating as many functional display-areas-within-a-display, as space and budget allow. Ideally it will be strikingly creative, as well as beautifully functional. It will attract visitors by proclaiming your presence and your essential message, while giving yourepparttar 124446 space and tools to interact with them one-on-one.

A PopUp's mission in life is much less grand, but many ofrepparttar 124447 functional characteristics mentioned above should also be kept in mind. Of course it is possible just to throwrepparttar 124448 popup up againstrepparttar 124449 back wall, stick a table in front of it, spread our your brochures, and away you go. But you can do better than that.

First, since you want to maximizerepparttar 124450 dramatic graphic impact of your PopUp, you probably won't want to clutterrepparttar 124451 area directly in front of it. Yes, you have limited space to work with. But rather than putting a table directly in front of your most valuable asset (the PopUp), it is usually better to create two separate areas to either side. If you will be workingrepparttar 124452 booth alone, then have a "distribution area" onrepparttar 124453 "incoming" side (the side most ofrepparttar 124454 traffic comes from), and a "sales area" onrepparttar 124455 other side of your space. This will help both you and your visitors. They will be able to pick up brochures, samples, etc. fromrepparttar 124456 distribution area without intruding on your one-on-one conversations taking place inrepparttar 124457 other area. And you will be able to have at least a semblance of "privacy" — as if this were possible at a trade show — when you pitch your more important prospects.

If there are two of you workingrepparttar 124458 booth, then you should have two self-contained sales stations — one on either side. In other words, make use of your space intelligently. Don't clutter uprepparttar 124459 middle, if you can help it.

Which brings us torepparttar 124460 design ofrepparttar 124461 PopUp

I've suggested that you PopUp should do double-duty as both a backdrop, and your most important vehicle for promoting your company's presence and your "Primary Product Message". Stand back from your display for a second and look at it fromrepparttar 124462 perspective ofrepparttar 124463 casual passerby. What is he or she most interested in?

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