Working on communicationWritten by Florie Lyn Masarate
Printed materials as a means of communication has become something of a trend, or more like, a necessity. Everything that can be put in writing, has been put into writing. Every word that can be printed has been printed. Even feelings and emotions. This made way for creation and evolution of greeting cards. The tradition of giving and receiving greeting cards dates way back in 15th century. Without advantage of modern inventions and technologies, they were hand-delivered to respective bearers. These practice reached its peak in 19th century, time it began its popularity. At this time, more and more people started making cards by hand, that eventually lead to companies having to mass produce these cards to keep up with demand. In 1800’s these cards were decorated with laces and ribbons, most especially in England. By middle of same century, these cards began to be made in factories built for that purpose. And by end of century, they were being made using machines. Pop-up cards were introduced and other things that people could think of that can be made and put in cards. Greeting cards continued its popularity up to modern age, with newer and more styles being created and developed. Mass production of these cards was needed to be able to cope up with demand as these cards were being sent not only given occasions. Creativity in greeting cards has also become a trend and a challenge for printing companies. Styles are developed to better enhance interest and boost their product.
| | To Build or Not to Build: A Website Cost AnalysisWritten by Matthias V. Pupillo
Not having a website for your business cost you more than having one built by a web designer. In every sector of business, there is a competitor that has a website. It may not be flashy or very good, but if they have a website and you do not you loose. A website brings a degree of professionalism to a business in a way that nothing else is able to. A website enables you to charge higher prices thus increasing profits because of professionalism presented. Without a website you must incur added cost of extra sales force. The money made by having a website for your business will always out way cost of having a website built by a professional web designer.The business lost to competitors is one of largest expenses of not having a website. Customers like having 24 hour access to a company. It makes them feel more informed and more secure about their business decisions. Your competitors with websites are stealing customer after customer from you, and doing it for a very low cost. In order to stay competitive your company must reach more customers for less money than your competition. A website is a must have to stop losing money to people who are in same industry. What is difference between a large law firm and a one person ambulance chaser? Professionalism. The large law firm usually has large libraries, a large staff and large everything. The aura of professionalism makes people willing to pay more to large firm. A website gives ambulance chaser ability to present image of a large, professional firm. A professional website can make difference between people choosing your business or going with your competitors. Thus, even ambulance chaser, can obtain just as many customers because of a professional website. The lost revenues that an unprofessional looking company has because of their image are a good example of why it cost more not to have a website than is does to build one.
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