*The Automatic Responder is generally referred to as an Autoresponder.
What is an Autoresponder?
Autoresponder - An automated system that sends out a prewritten email to a person who has requested information.
Autoresponders are essential for doing business online!
Instead of having to respond to each individual that requests information about your product or business, autoresponder automatically sends out information.
This frees you up to focus on other areas of marketing. Let's face it, if you begin to create a huge "opt-in email" list, you won't have time to respond to each individual person.
Opt-In Email - An opt-in email list is a list where users have voluntarily signed up to receive e-mail about topics of interest. In double opt-in email lists user must re-verify their request to be on a list.
This leads me to "Autoresponder Sequence"
Autoresponder Sequence - A series of autoresponder messages scheduled to be delivered automatically via e-mail at predetermined intervals to a person who has requested it.
***Note*** You will load your "Autoresponder Sequence" to an autoresponder. Now, post an "Opt-In email" sign up box that corresponds with that autoresponder, requesting first name and email address.
O'kay, pretend for a moment that you are trying to sell cookbooks. You have an Opt-In Email box at your website where people can sign up to receive free desert recipes.
You've created an "Autoresponder Sequence" with desert recipes. You're now providing exactly what you promised, plus you're able to promote your cookbook.