What part of your offer put them over edge? Let's face it, you worked for a long time on your sales copy. You created bonuses, designed a guarantee, sweated over benefits and how to communicate them. But which of those factors really connect with buyers? What actually motivated purchase?

If you knew, you could pump up benefits and parts of your offer that really drive sales. But how can you tell?

Actually, it's very easy. You just ask.

I do it every day and it takes me virtually no time or effort to get unbelievable information. How?

I add a simple email to my autoresponder series immediately after a customer purchases.

Here's what mine says:

Sample Email Request ==================================== Hi {firstname},

It's Jeff here, from CBmall.

I'm doing a bit of market research.

Can you tell me how you found out about CBmall? Was it a Newsletter? Ad? Search engine? Do you remember who referred you?

Or perhaps you were reading 10 Powerful Ways CBmall Makes You Money?

And what specifically made you decide to make investment? What was benefit that put you over edge and turned you into a buyer?

This is important, because soon you will be sending traffic to mall and this may help CBmall sales information get better. Which will help you make more money!

Please just reply to this email with answers.

Thanks so much for your help,

Jeff Mulligan CBmall.com ====================================

Every day these emails go out and every day I get valuable information. To me, finding out why people buy is more important than why they don't. (although I try to find that out, too) That's because there are so many reasons a person may not buy, many of which are beyond my control.

But knowing what turns on buyers is a huge benefit to me as I fine tune copy. For example, here are some of comments I get:

**** The Results Provide Great Customer Insight ****

“I read all info and I liked fact that I did not have to create a web site and a bunch of other stuff. I am new to internet marketing as well as being technically illiterate but I figure I can follow instructions for most part and you offer support I will need.”

“Personalized autoresponder and newsletter.”

“Reason: The eBook, 10 Powerful Ways CBmall Makes You Money, made good marketing sense... Also products on ClickBank - CBmall are terrific and good sellers....”

“I found your ad at clickbank.com”

“I first heard of CBmall from your newsletter which I subscribed to in December but was not convinced. My next step was to get 10 Powerful Ways CBmall makes you money. This made things much clearer. The number of products available is impressive. The targeted traffic that is shared amongst owners is a useful bonus. The guarantee means no risk, which is essential as I am on a small pension.”

**** What You Can Learn ****