Work With The Search Engines - Don't try to Outsmart the Search Engines

Written by Kusuma Widjaja

Contrary torepparttar claims of high-priced SEO firms, optimizing your web site for search engines is not brain surgery. But you must first acceptrepparttar 128253 fact that "spiders" -repparttar 128254 search engine programs that read web pages - run away from non-HTML code. This is whyrepparttar 128255 first thing any SEO expert does - before researching keywords or rewriting your copy - is look at your web site code.

If your web pages are full of Javascript, graphical navigation buttons, Flash animation, and other glitzy stuff, your odds of ranking high inrepparttar 128256 search engines sink like a stone. The spiders may never even find your site, let alone start adding your pages to their search results.

You say you just can't give up those cool Javascript menus or that glitzy Flash intro? Then be prepared to get shunned byrepparttar 128257 search engines. Spiders are good at only two things: reading basic HTML and finding text. If your sites throw obstacles in their path, resign yourself to obscurity - and poverty!

The most important SEO secret you will ever grasp is incredibly simple. Your web site must be built so spiders can read your text. The text is whererepparttar 128258 gold is. This means no Flash animations. Your HTML must be plain and clean. Your graphics must be kept to a minimum. And links should always be text - not Javascript buttons or drop-down menus.

Millions of dollars are wasted trying to outfoxrepparttar 128259 search engines. People everywhere scramble from gimmick to gimmick to be #1 for a general search term like "weight loss." Sometimes they even manage to do it - for about 10 minutes. Then one little tweak by Google ... and they're back to #8,734.

The lesson? Neither you, nor any analytical tool, nor any automatic site submission service, nor any SEO guru, can manipulate Google for long! Google employs too many brilliant engineers. Their minds collectively focus on one task - to make Google results as relevant as possible. These people invent Google's algorithm - a mathematical formula that decides your rank.

Getting Unlimited Traffic From Search Engines

Written by Kusuma Widjaja

Search engines have become so intimidating lately - most people think that search engines are just out to get them - everyone's becoming afraid... They also think that getting #1 rankings is near impossible.

Yes, if you're trying to trick search engines, THEN - they're out to get you - BIG TIME.

BUT, if you're willing to work with them and help them, then they can seriously be your business's best friend.

Here's how:

---------------------------------------- Writing Articles for Search Engines ----------------------------------------

Actually, you're writing articles for TWO people.

1. Search Engines 2. Your Potential Customers

. Why for Search Engines?

Because search engines love content, and it's that very content that let's you invite traffic from search engines.

These articles help you optimize your website for search engine rankings (more on this in a bit).

. Why for Potential Customers?

Because these articles are what your prospects are looking for on search engines - they land on that page, findrepparttar information they need and then see your "recommendation" - aka affiliate link and they click, click BUY.

So, your articles eventually lead to sales and commission for you.

So once again,repparttar 128252 purpose of articles:

. Provide content/information for: . Search Engines . Potential customers . Promoting traffic to your affiliate program

---------------------------------------- Optimizing your Articles with Keywords ----------------------------------------

We don't want to make your head spin here, so we'll try to keep this AS simple as possible.

There are certain places you want to insert your keywords when building an article webpage.

Here they are:

. The title ofrepparttar 128253 page . The Description META Tag . The Keyword META Tag . In your Headline, use HTML Tag < h1 >< /h1 > . Your first line of text . Once or twice per paragraph . Once/Twice in bold . Inrepparttar 128254 text of a link

Some other tips:

. In your graphics - use keyword in HTML ALT tag . Use a secondary keyword also - a few times

Some Cautions:

. Don't Overkill - repeating your keyword an obsense number of times will not help you at all - it will hurt you. . Never hide keywords - never. . Nothing tricky - if it's tricky, don't do it. . Don't have a LONG keyword META tag

The above is how most search engines determine how relevant your webpage is to a specific keyword.

This is NOTrepparttar 128255 only element involved in search engine optimization, however, it's onerepparttar 128256 most important. The next strategy we're going to discuss is also critical - for Google, especially.

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