Home Business: Work Smart: Sharpen Your Business!

Work Smart: Sharpen Your Business!

Written by Scott McGraw

Have you ever cut down a tree? Did you use an axe or a chainsaw? Was repparttar

blade dull or sharp?

If repparttar 116626 blade was dull, you undoubtedly found repparttar 116627 project to be a lot of HARD WORK! In contrast, if repparttar 116628 blade was sharp, you accomplished your goal a lot faster and with much less effort.

No matter what repparttar 116629 project, we use tools to help us get repparttar 116630 job done faster and easier. A well designed and maintained tool will be much more efficient and will save us a great deal of effort and frustration. The tool will actually do most of repparttar 116631 work for us. In other words, working smart is better than working too hard.

So it is with running a home business. Our work at home business is a tool to help us make money. How well it does that will depend on whether we are diligent at keeping it "sharp" and efficient.

Take a look at each component of your home business. Typically you have:

Product or Service--this is what you are promoting, possibly an affiliate program
Webhost--don't underestimate value of a quality host for your site
Website--what everyone looks at, it represents your business
Advertising/promotional plan--may include email, autoresponders, classified ads, ezine advertising, traffic exchanges etc.
System for monitoring/tracking your website and promotional efforts--don't neglect this

All these components together constitute your home business. Why examine each part? Well, they say a chain is only as strong as its weakest link.

You can have a great product or service to sell, but if your advertising is "dull", not doing repparttar 116633 job, your great product probably won't make you any money.

Now look at it from repparttar 116634 other side. If you have a "dull" product, something that nobody wants or needs, you had better have a fantastic promotional campaign. Even then, you're going to work much harder to make money than you would if you had both a "sharp" product and a "sharp" promotional campaign.

Putting Your Business Scents to Work

Written by Thomas Yoon

You see it often in large shopping complexes. Customers seem to be flocking to a certain stall in large droves. There is a special attraction that cannot be explained.

Isn't it great to see your own customers flocking to you in droves, like bees to honey? Could you do with some extra attraction to your business?

In most of our marketing efforts, repparttar sense of sight reigns supreme. Banners and billboards catch customer's eyes at every corner of repparttar 116625 street. These visual statements can be very effective if used correctly. The message they convey can be bold or or even subtle.

However, there is another way to attract people. It's a subtle approach that is often overlooked.

It's by using repparttar 116626 sense of smell. Have you ever tried to use repparttar 116627 sense of smell to bring in business? Could it be repparttar 116628 break that you are looking for?

Shopping mall owners know how to use it to their advantage. People tend to feel happy or relaxed when there is a pleasant smell around them. Aromatic perfumes are sprayed at regular intervals to make people feel happy and in repparttar 116629 mood to buy.

Smells do have a way of influencing our behavior!

Chemicals called pheromones have a way of influencing animals especially during mating time. Researchers have uncovered more and more of repparttar 116630 secrets of smells in their study of attraction.

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