The question "How did you learn what it takes to succeed?"

The list of questions I was provided, all pertained to my experiences on internet. In spirit, so to speak, of line of questions, there was no doubt question was directed at how I had learned to succeed on internet.

Yet as I pondered question, answer seemed to be appropriate for every success that I had achieved in life. Of course some of specifics were different, simply because of tasks involved, but overall picture was same.

When I decided to take plunge into Internet marketing world, I knew I would be successful. How did I know? Because I was going to do whatever it took to get there.

I know some of you are thinking that means running over people, taking people's money anyway you can. Anything to be successful.

That is not what I mean at all. That comes down to a sense of morality. Do you feel comfortable treating people like that? If you feel that is success, you need to go back to big drawing board of life.

What I am taking about here is putting forth time and energy necessary to succeed. Success is within everyone's grasp if they are willing to put forth what it takes to get it.

1. Do you have unique expertise now? Package it into marketable products and/or services. . .

2. Are you without unique expertise? Find a cutting-edge 21st century niche in which you can make yourself world expert. (See 6, below.) Buy all books on your chosen niche. Subscribe to journals, newsletters, magazines addressing your specialty. Identify and join associations in that field. Attend their meetings and conferences. Become a sponge, an information vacuum cleaner. Buy educational cassettes. Take copious notes. Organize your research. Then synthesize your own new understandings. These are your original findings. Now, prepare your first off-the-shelf products and/or services.

3. Create a unique, benefit-laced name for your operating entity. Ideally, make name one that implies benefits and promises. For example, when I created my entity, I named it Personal Achievement Institute. Conceive exciting prose that tells prospects "What's in this for me." Provide solid reasons why anyone should listen to you. Brainstorm. Let your intuition help you identify those reasons.

What about your product and/or service? Let me give you as an example, name I created for what I primarily market: I call it Speaking Success System. Notice implication of a benefit and a promise.

Here's one more example; When I conceived a unique e-zine for speakers and aspiring speakers, I named it Speaking Biz Success Letter. Engage these principles to create your own unique names.