I'm not talking about posting HBO schedule on your website or sending a Xeroxed copy around to all your customers. When HBO came onto scene they were innovative, fresh, and willing to do things other people were not.

Before HBO ("Home Box Office") came out in 1985, about only to way to see a movie was to go to theater, pray that one of major networks would be showing one you wanted to see, or watch one you already had. With cable television technology blooming, and American access to cable networks growing, this new, edgy cable movie company became an instant success.

What about HBO schedule made them different? They realized that people were willing to pay for television if it carried what they were interested in, and HBO gave them exactly what they wanted. The fact that no one at that time was offering commercial-free movies on cable did not deter them from doing it and doing it well. Because of their proven track record as successful innovators, we can look to HBO for successful business principles that can help our own home business grow and succeed. If you are considering starting a home business but have not done so yet, carefully consider principles in this article before you make your next move.

To succeed in business you have to do at least one of three things:

1. Offer consumers something that no one else has to offer
2. Offer consumers something at a higher quality than others
3. Offer consumers something at a lower price than others

We have already discussed fact that HBO wrote book on paid subscription movie channels. What does your home business offer? Is it different from what other people are selling? If not, keep reading article. If you do have something unique to offer, how well are you currently accentuating differences your product has from other similar products? If your baseball hat design is revolutionary, tell me why - or I might just assume it's a baseball hat like all rest.