Words To Avoid Using In Copywriting And Advertising

Written by Ray L. Edwards

I could still recallrepparttar days of writing telegrams. That was beforerepparttar 149616 fax machine, internet and email. Writing a telegram meant economy of words and so obvious verbs and needless adjectives had to be omitted.

Today, withrepparttar 149617 advent of email and other cheap sources of communication you don't have to be that paranoid about your message-except you are writing an advertisement. When writing a classified ad for example, every word must count inrepparttar 149618 small space allowed and so word choice becomes very important.

But word choice is not only about being brief.

Even when crafting a long sales letter you should try and avoid usingrepparttar 149619 personal pronouns: "we, me, I, our,us". The sales message should be about your prospects and not about your company. The "we syndrome" is a common error but it can easily be avoided. A sales message should state upfrontrepparttar 149620 benefit torepparttar 149621 customer not parade how many awardsrepparttar 149622 company has received inrepparttar 149623 past ten years. Whenever possible thenrepparttar 149624 copy should be written inrepparttar 149625 third person.

There are some other words that are very common in advertising but are just too vague to have any force. Great copy is always specific. "How to make $3,567.23 from your home in 30 days!" has more force than "How to make money from home." Here are some commonly used words that lack force because their meaning is too ethereal:

"It" - State what "it" is rather than leave "it" forrepparttar 149626 reader to figure out. This word can often be replaced by what 'it' represents or stands in place of.

"Quality" - This has a similar meaning to "personality". We often hear people say that someone has personality. But everyone has a personality whether good or bad. The same holds for quality. Every product or service has some quality whichrepparttar 149627 customer will berepparttar 149628 ultimate judge of.

Superlatives such as "tastiest, best, fastest, strongest, superior, minimize, optimize". The problem with these words is that they instill doubt inrepparttar 149629 readers because these claims appear unsubstantiated. These words lack power because they are not measurable. Takerepparttar 149630 word "superior" for example. What criterion or measurement was used to judge this product as superior and by how much?

"Solution" - This word cannot stand on its own. If you are selling a product or service it is also obvious that you are sellingrepparttar 149631 solution to a problem, so state whatrepparttar 149632 solution is rather than just usingrepparttar 149633 word.

Understanding Marketing Tax Deductions

Written by Richard A. Chapo

Marketing is a necessary expense in running practically any business andrepparttar IRS acknowledges as much. You may run advertisements on or inrepparttar 149615 Internet, radio, television, magazines, newspapers and other media to sell your products or services. You should be deducting all ofrepparttar 149616 associated costs on your tax returns.

Ordinary Marketing Expenses

Marketing costs must be "ordinary and necessary" business expenses in order to be deductible. Put in layman's terms, you marketing must be reasonably related torepparttar 149617 promotion of your business andrepparttar 149618 expense amount must be a reasonable amount.

Deductible Marketing Expenses

Common deductible marketing expenses includerepparttar 149619 costs associated withrepparttar 149620 following items:

A. Yellow Page Advertisements,

B. Business Cards,

C. Advertisements in print media such as newspapers,

D. Telemarketing,

E. Business Cards,

F. Web site costs including creation and maintenance,

Cont'd on page 2 ==>
ImproveHomeLife.com © 2005
Terms of Use