Word of Mouth' MarketingWritten by Michael Southon
'Word of Mouth' is still one of most effective marketing techniques, online or offline. Joe arrives at your website and he likes it. In fact, he'd like to tell Fred about it. It's just thing Fred's been looking for. What if Joe could recommend your website to Fred by sending him an email straight from your website? Well, he can...if you have an 'email to a friend' script installed on your website. There are many free scripts that will do this for you. But one I found easiest to install is a script developed by William Bontrager, called 'Master Recommend'. This one was easy. I had it working on my second attempt. You can see this script in action at: http://www.freezineweb.com/index.html Basically all you have to do is (1) configure cgi script and upload it to your cgi bin, (2) create a new web page with a form that is linked to cgi script on your server.
| | What Are You Afraid Of: Marketing Survey Results About Business Owners Going CyberWritten by Milana Nastetskaya
After two weeks of surveying my visitors, I am finally making an attempt to draw some conclusions. Reading my visitors replies to survey questions, I sense one common concern in one way or another: lack of money and lack of profits. One person even said, "help me make money first then i'll send you a payment". Another theme dominating in people's replies is confusion about too many details involved in starting a web business. If you already have a web site, you know what this means. Just step aside for a second and take a look at your business from a newbie's prospective. You had to design a web site, put it online, figure out a way of accepting online payments, find out where and how to advertise, how to capture your visitors' e-mail address and how to contact them later to remind about your products. The list can go on and on, and if you are not web savvy, you might find yourself scratching behind your ear not knowing where to start. Here are some of common concerns my visitors had: - How to reach target audience (creating a flow of target traffic) - How to focus their online efforts better (web business management) - How to make their web site to sell on first visit (direct marketing) - Lack of time and how to overcome it (efficient use of time spent online) - Not enough customers (finding and selling to a target customer) - Lack of money to start a business and advertise it - Fear of technology (general Internet knowledge) - How to automate some time-consuming tasks - Making a web site look more professional
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