Statistics show, that only a small percentage of people visiting a web site actually buy something. Now if you're selling a "high ticket" item, that could have resulted in thousands of dollars worth of sales, and may be perfectly acceptable. A "low ticket" item, on other hand may have only netted a small amount, and made a small profit or barely recovered costs.

The web site selling "high ticket" item must balance their production capabilities with demand. Maybe they can't handle any more customers. The person selling "low ticket" items has their work cut out for them.

So let's concentrate on what "low ticket" person has to do. The pundits say that you must sell yourself first, and product or service will be an easy sale. Well this is true to a certain extent. You must however have something that is saleable, at a competitive price.

Let's talk about price. Yesterday I was browsing through an online Garden Supply Store - yes it is getting to be that time of year. Common items were typically priced at almost double what I could get them for in our local store. While I got some good ideas, that vendor lost a sale. Prices must be competitive - and if you add shipping and handling, differential is even higher. So, concept of selling locally available items at a higher cost just doesn't make sense. The online entrepreneur is going to have a very difficult time competing with chain stores.

Below are a few simple action steps that will help launch you into realm of "business owner"

1. Research. Hop on internet and type in a keyword for you idea. Read what is available on your topic. Identify gaps in available information; those are gaps you could fill, potential services you could provide.

2. Talk it up. Tell you mother, your best friend, neighbor down street. Tell anyone who will listen to you about your idea. This will do 2 things. First it will create some accountability, you've told so many people about this great business you're not in a position to just drop it. Secondly (and more importantly) someone you talk to is bound to know other places or people where you can get information. Maybe they have a cousin in another city who started same business, or maybe they are aware of a vendor who could get you a great deal on your raw materials. People know people and most people are willing to share their knowledge with you.