So, you've spent hundreds of thousands on a state-of-the-art website. Your client is happy, and your hard work has paid off. The site goes live and
telesales team is standing by for a flood of enquiries. Nothing happens. Why? It is easy to forget that key aim of any web marketer is to attract visitors. They must not only bring in visitors, but also keep them there, and encourage them to return on a regular basis. It doesn't matter how good your site is, if nobody visits!
There are many myths surrounding art of traffic generation, often created by unscrupulous web marketers who claim they can 'double your site traffic for just $99 per month' or 'submit your site to 1000 search engines and watch your traffic grow'. Such bogus claims should be ignored if you are serious about traffic.
In reality, building site traffic is far simpler than you may think, and inexpensive. In fact, you can build a sizeable community for your site at no great cost.
From initial web page design to traffic generation, there are several key stages which should be followed to attract visitors to your site. We have expanded on each of these topics in articles on http://www.trafficgeneration.com
Configuration of your web pages
Time spent configuring code in each of your web pages prior to search engine submission will pay dividends in long run. Not only should META TAGS in each page be optimised for each key search engine, but care an attention should be paid to ratio of 'keywords' to page content, and use of 'ALT' and 'Header' tags for example. Search engines use complex algorithms to determine how high your pages should rank for keywords you specify in underlying code. Good code configuration will lead to good traffic.
Submission to search engines and indexes
There may well be over 1000 search engines and indexes on internet. However, there are only a dozen engines with any real clout. Google and Yahoo dominate web in terms of traffic, followed by a raft of medium sized search engines. Ignore ads claiming to 'boost your site traffic'. Just concentrate on these key sites (most importantly, Google), and submit to smaller sites if you have time.
