Everything of any great consequence is built on a strong foundation. The world's most enduring icons of power, prestige, determination and success - great pyramids at Giza - depend as much on bedrock beneath them as on skill of stonemasons to survive. So it is with all of us.
Our bedrocks may not be made of granite but they have to be every bit as solid.
"No man [or woman] is an island." Certainly, this truism applies to every successful businessperson. And no businessperson needs a solid bedrock, an efficient network of support, more than one involved in Internet marketing.
Anyone can set up shop online. That's problem. Books, magazines, tapes and videos, 'courses', e-zines and web sites all tell you how easy it is. How you just 'follow these simple steps' and watch dollars flow.
They don't tell you how discouraged you will get when dollars are only flowing in wrong direction. Or how lonely it can get staring at a computer screen in your spare bedroom for fourteen hours a day. Or how to deal with anxiety of knowing you have to spend money to promote your business, but not being able to afford a mistake.
Every business has downsides and problems, but offline there are often people to turn to for help. Online traders may not be so lucky. Who do they turn to when 'failsafe' strategy they read about fails? Who can they ask 'why?' when nobody buys from their site? Who will hold their hand when they feel as lonely as that long distance runner?
The answer is staring us in face. The Internet is greatest storehouse of human knowledge and experience world has ever seen. It is also peopled by warm-hearted generous souls from every corner of globe who are more than happy to share what they know.
Some will know less than you but think they know more.